SFDC Marketing Automation Specialist

Job Description: This role has two key functionalities; supporting the Marketing Director with the designing, executing, optimising, and reporting on automated marketing programmes; and supporting the Director of Marketing Operations with the overseeing of the marketing technology stack, recommending enhancements, and new technologies to ensure the success of the marketing team. Key Responsibilities Marketing Automation Management Design, build, launch, and optimize multi-step automated campaigns (email, nurture flows, scoring programs, trigger-based communications). Maintain and enhance the marketing automation platform (Marketo) Partner with content, product marketing, and demand gen teams to develop effective messaging and workflows. Support marketing and data manager with email A/B tests, and segmentation strategies. Database Management & Segmentation Manage audience lists, segmentation, and data integrity within the marketing automation and CRM systems. Monitor and improve database health (opt-ins, deliverability, bounce rates, engagement). Collaborate with CRM teams to ensure accurate data syncs, attribution, and lifecycle tracking. Lead Management & Funnel Operations Configure and optimise lead scoring models. Implement routing rules and ensure proper handoff of qualified leads to sales. Support lifecycle programs that nurture leads from acquisition through cross-sell, and retention. Technology & Process Enablement Serve as the first point of contact on marketing technology tools and best practices. Train stakeholders on platform usage, workflows, and compliance considerations. Continuously evaluate new tools, integrations, and industry trends to improve automation performance and the MarTech roadmap. Experience and Skills 3-5 years of experience with marketing automation platforms such as Salesforce Marketing Account Engagement, Pardot. 3-5 years of hands-on experience with CRM platforms preferably Salesforce, administrator certification or equivalent experience. Excellent understanding of lead lifecycle, funnel metrics, and B2B campaign operations. Analytical mindset with experience translating business requirements into technical development ones. Knowledge of API-based integrations or tools such as Snaplogic, Fivetran, Zapier, etc. Experience with HTML/CSS for email template edits. About You You are a detail-oriented, organised, and able to manage multiple projects concurrently, have strong communication skills and the ability to convey complex technical information to business users. You are a problem solver. Inclusion and Diversity At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work. We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at [email protected], quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience. #LI-Hybrid #LI-Dentsu Location: London Brand: Merkle Time Type: Full time Contract Type: Permanent Can’t find a suitable job? Sign up for job alerts tailored to your interests and be first in line for new opportunities. About dentsu For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work