Head of Growth Marketing

This review offers an insightful look into the Head of Growth Marketing opportunity, designed to help potential candidates understand the role's unique advantages and key considerations for their career progression.

Head of Growth Marketing: Drive Innovation and Impact in Financial Services

Are you a visionary Growth Marketing leader passionate about leveraging data to fuel customer acquisition and sales growth? This Head of Growth Marketing role presents a compelling opportunity to shape the future of a major European financial transformation. With a strong emphasis on collaboration, innovation, and tangible results, this position is ideal for an ambitious marketer looking to make a significant impact.

Key Advantages for Candidates:

• Strategic Leadership: This role offers the chance to develop and implement comprehensive, data-driven growth strategies across an entire portfolio of products and brands. You'll be at the forefront of driving customer acquisition and incremental sales.
• Innovation & Transformation: Be a part of Europe's largest financial transformation. This is a unique opportunity to contribute to a fast-changing, innovative business that aims to shape finance as a force for good.
• Impactful Work: Your focus will be on delivering tangible results quickly while also considering long-term strategic goals. You'll directly contribute to the growth and success of the consumer business.
• Collaborative Environment: The role operates within a matrix structure, fostering deep collaboration with Full Funnel Marketing Teams and specialist Accelerators. If you thrive in a 'we' not 'me' culture and value teamwork, this is an excellent fit.
• Digital & Technical Expertise: You'll have the opportunity to masterfully understand and simplify technical details, making them accessible to all team members. This role values individuals who can bridge the gap between technical execution and strategic vision.
• Flexible Working: The organization supports flexible working arrangements, including hybrid options and job sharing, allowing for a better work-life balance.
• Career Development & Growth: The company is committed to empowering its people to innovate, explore possibilities, and grow with purpose. The scale and reach of the Group offer numerous avenues for learning and development.
• Comprehensive Benefits: A generous benefits package includes a substantial pension contribution, annual bonus, share schemes, extensive holiday allowance, and a focus on wellbeing and parental leave.
• Commitment to Diversity & Inclusion: The organization is dedicated to fostering a diverse, equitable, and inclusive workplace where everyone can thrive. They actively champion initiatives for diversity in senior roles, health support, and offer reasonable adjustments for individuals with disabilities.

Key Considerations for Your Career Path:

• Collaborative Mindset is Crucial: Success in this role hinges on being an "arch collaborator." If your primary drivers are team size, personal power, or glory, this role may not align with your aspirations. The emphasis is on collective achievement.
• Hands-On Leadership: While a leadership role, the description highlights a "lead through doing" mentality. Be prepared to roll up your sleeves and be actively involved in the execution and optimization processes.
• Data-Driven Approach: A deep understanding and application of data is paramount. The role requires a commitment to transparency and avoiding vanity metrics, focusing instead on measurable, incremental growth.
• Agile & Growth Hacking Principles: Experience with agile marketing principles and a growth hacking mindset is highly valued. Candidates should be comfortable borrowing from tech start-up and scale-up cultures.
• Technical Aptitude & Automation: While deep marketing expertise is essential, a practical understanding of automation and artificial intelligence for workflow efficiency will be a significant advantage. Familiarity with tools like JIRA is a plus.
• Agency Management: The role involves leading key agency relationships, including the primary media agency. Experience in managing and pitching agencies is beneficial.
• Building & Scaling: This is described as a "building job" within a scaling organization. Candidates who enjoy establishing processes and contributing to organizational growth will find this particularly rewarding.

This Head of Growth Marketing position offers a dynamic and rewarding career opportunity for individuals who are collaborative, data-driven, and eager to drive significant growth within a forward-thinking financial institution. It's a chance to blend strategic leadership with hands-on execution in a supportive and inclusive environment.