Head of Product Marketing

PZ Cussons: Head of Product Marketing - Manchester

For aspiring leaders in product marketing, the opportunity to join PZ Cussons as their Head of Product Marketing in Manchester presents a compelling career advancement. This role is more than just a title; it's a chance to be at the forefront of innovation within a globally recognized FMCG company that prioritizes sustainability and consumer well-being. If you're passionate about transforming consumer insights into groundbreaking products and shaping the future of beloved brands, this position warrants your serious consideration.

Key Advantages for Candidates:

• Impactful Leadership: As Head of Product Marketing, you will directly influence the innovation pipeline and strategic direction for PZ Cussons' European market. You'll have the autonomy to drive creativity and collaborate with R&D to develop "groundbreaking technologies."
• Brand Portfolio Exposure: This role offers the chance to work with a diverse and well-loved portfolio of brands, including iconic names like Carex, Sanctuary Spa, and St. Tropez. This breadth of experience is invaluable for career growth and development in the FMCG sector.
• Cross-Functional Collaboration: You will lead and engage with cross-functional teams, fostering a collaborative atmosphere. This ensures a holistic approach to product development, from concept to launch, and provides opportunities to hone your influencing and team-building skills.
• Innovation at its Core: The description emphasizes translating consumer needs into innovative solutions, driving "creativity," and spearheading packaging and design excellence. If you thrive on bringing novel ideas to life and differentiating brands in a competitive market, this is an ideal environment.
• Commitment to Sustainability & Wellbeing: PZ Cussons' clear purpose, "For everyone, for life, for good," underscores a strong commitment to sustainability and the wellbeing of people and communities. This aligns with the values of many forward-thinking professionals and offers a chance to contribute to a company with a positive societal impact.
• Flexible Working with Collaborative Opportunities: The role offers flexibility while also providing access to "stunning offices," allowing for a balance between independent work and valuable in-person collaboration.

Key Considerations for Your Career Path:

• Strategic Vision & Execution: This role demands a strong blend of strategic thinking and the ability to translate that vision into actionable plans. Candidates should be adept at developing a multi-year pipeline and understanding how to convert trends into tangible product executions.
• NPD Expertise: A critical requirement is comprehensive experience in managing and delivering New Product Development (NPD) from concept to launch, on time and on budget. This includes working with third-party suppliers and navigating the complexities of formula development, costing, and testing.
• Commercial Acumen: A solid understanding of commercial aspects, including pricing, packaging architecture optimization, margin management, and lifecycle management, is essential. You'll be responsible for ensuring that innovation translates into profitable growth.
• Team Leadership: While the role line manages two direct reports, the broader responsibility involves leading and engaging your team and others. Developing and nurturing talent will be a key aspect of success.
• Adaptability & Market Understanding: PZ Cussons operates in a "dynamic, fast-paced working environment." Candidates should possess a keen understanding of global industry trends, the competitive set, and the retail environment to effectively navigate these changes.
• Focus on "Hygiene" Factors: The emphasis on elevating "hygiene" factors in formula and pack execution suggests a strategic push to differentiate beyond basic product offering. Candidates should be able to think creatively about ingredient benefits, sensorial experiences, and emotive connections with consumers.

In summary, the Head of Product Marketing position at PZ Cussons is an exceptional opportunity for a seasoned marketing professional looking to make a significant impact within a purpose-driven, global organization. It requires a leader who can blend strategic insight with hands-on execution, drive innovation, and foster a collaborative environment, all while championing brands that touch the lives of millions.