Head of SMB Marketing and eCommerce - 12 month FTC

Please note: This role is 12-month Fixed Term Contract Sky Business is a new, exciting division of Sky. We’re passionate about giving businesses better solutions to keep them moving forward – from Small Business, through Mid-Market, Enterprise and Wholesale, to Hospitality – we provide Telecommunications and TV services to the whole UK B2B market. With the unique combination of an exciting, fast-paced scale up environment and challenger mindset but with the support of Sky and parent company Comcast, we’re looking for exceptional people to our rapid growth plans. And with the support of a truly trusting and collaborative team, you’ll grow alongside our business. This role is a 12-month Fixed Term Contract covering for maternity leave of the current role holder and sits on the leadership team for the Commercial and Marketing department which supports all our market segments in Sky Business. What you’ll do: Own the Marketing and Ecommerce plans and execution for our small and medium business (SMB) customer segment (typically 0-100 employees) including the customers who sit within our hospitality vertical (Independent, single site, pubs and clubs). Own the marketing strategy focusing on demand generation and conversion – both prospects and existing customers: Planning the media mix with our media agency. Working with our brand and creative team on best creative execution to deliver our targets. Working with our proposition teams to deliver campaigns around offers, promotions and new product launches. Working with our sales teams and digital teams to maximise customer value (ARPU/EBITDA) and conversion. Mature our base marketing function that will deliver on customer retention and upsell/enrichment, and cross-sell to maximise customer product holdings. Own SMB ecommerce strategy and execution as the owner of the digital sales and ARPU performance targets in this market – delivering the outcomes required by leveraging affiliates, digital marketing, SEO, on site optimisations and working with partners such as Meta, Google and Amazon for innovative E2E digital funnel executions. Developing and delivering the marketing approach for the key products in this segment: Broadband, Mobile, Sky Sports on Sky Q/Sky Stream, Dedicated Internet Access and Hosted Voice. Planning and Trading: Drive the quarterly marketing and ecommerce planning cycle for SMB agreeing targets and enablers with the business ensuring a week-to-week and day-to-day focus on delivering our performance marketing and derived sales targets across all direct sales channels Being able to capitalise on opportunities and mitigate risks as they arise, reacting rapidly to a fast-changing trading performance scenario. Lead a direct team of 8 people and co-ordinate virtual teams across sales, commercial, data, marketing and product as needed. What You’ll bring: Senior-level experience (e.g. Head of department) in commercially accountable marketing roles in UK B2B telecoms. Must demonstrate deep understanding of the UK SMB market – experience of key verticals such as hospitality are desirable. Proven end-to-end ownership of a high-value transactional marketing and ecommerce funnel, with direct accountability for demand generation, revenue, ARPU and conversion outcomes across prospects and existing customers. An innovative but pragmatic thinker that will focus on creativity, test and learn, and continuous improvement to deliver the best commercial outcomes for the business. Proven senior leadership experience, including management of multi-disciplinary teams in commercial, digital and marketing roles. Ability to set direction, drive pace, and hold teams accountable while fostering an inclusive, high-performance culture. Strong commercial and analytical capability, with a track record of building and owning business cases, sizing market opportunities, setting performance targets, and making fast, high-impact decisions in live trading environments based on data, insight and sound judgement. Expert-level use of customer insight and data, with the ability to synthesise multiple quantitative and qualitative sources (performance data, customer insight, market intelligence, sales feedback) into clear, actionable strategies and prioritised recommendations that drive commercial outcomes. Highly developed influencing and communication skills, with clear evidence of confidently leading discussions, challenging constructively, and securing alignment at all levels. The Rewards: There's one thing people can't stop talking about when it comes to #LifeAtSky: the perks. Here a taster:  Access to free NOW, for streaming all your favourite shows  A generous pension package  Private healthcare  Discounts and cashback at over 800 Retailers How you'll work: We know the world has changed, and we want to offer our employees the chance to collaborate at our unique office spaces, whilst enjoying the convenience of working from home. We've adopted a hybrid working approach to give more flexibility on where and how we work. You'll find out more about what this means for this role during the recruitment process. Your office base: Osterley: Our Osterley Campus is a 10-minute walk from Syon Lane train station. Or you can hop on one of our free shuttle buses that run to and from Osterley, Gunnersbury, Ealing Broadway and South Ealing tube stations. There also plenty of bike shelters and showers. On campus, you’ll find 13 subsidised restaurants, cafes, and a Waitrose. You can keep in shape at our subsidised gym, catch the latest shows and movies at our cinema, get your car washed and even get pampered at our beauty salon. Inclusion: At Sky we don’t just look at your CV. We’re more focused on who you are and your potential. We also know that everyone has a life outside work, so we’re happy to discuss flexible working. We are a Disability Confident Accredited Employer, and welcome and encourage applications from all candidates. We will look to ensure a fair and consistent experience for all and will make reasonable adjustments to support you where appropriate. Please flag any adjustments you need to your recruiter as early as you can. Why wait? Apply now to build an amazing career and be part of a brilliant team. We can’t wait to hear from you. To find out more about working with us, search #LifeAtSky on social media. A job you love to talk about. Just so you know: if your application is successful, we’ll ask you to complete a criminal record check. And depending on the role you have applied for and the nature of any convictions you may have, we might have to withdraw the offer. A JOB YOU LOVE TO TALK ABOUT Want to do the best work of your life? With 24 million customers in 6 countries, make your mark at Europe's leading media and entertainment brand. JOB ALERTS – What new in April If you sign up for Job Alerts, you’ll receive an email and instructions from us to reconfirm your interest in receiving our communications. Confirm your interest to hear from us with new jobs if the right opportunity comes along.