Insight Professional, Brand Performance

Location: London or Manchester

Salary: Competitive with great benefits

Closing Date: 25.03.2025

Why this job matters

The Corporate Affairs, Group Brand and Insight team is responsible for building and protecting the reputation BT Group. The Brand Strategy & Planning Insight professional, is responsible for delivering and championing Brand insights and tracking to support understanding performance and drivers of performance; providing clear recommendations on next steps. This role will work collaboratively across the business and truly shape the future direction of our brands.

What you’ll be doing

Be the conscience of the customer, influencing stakeholders to do the right thing and acting as a business leader. Build relationships with stakeholders to understand their business areas and identify key brand risks and opportunities. Lead brand and campaign tracking insights across all BT Group brands. Deliver insight projects and programmes, embedding insights into key business activities and processes. Provide regular updates on brand and campaign performance, communicating improvement strategies. Champion brand strategy insights to inspire decisions and align research activities with brand priorities.

This role is essential in ensuring BT Group’s commitment to customer-centric decision-making and impactful insights.

The Skills and Experience You’ll Need

Must Have

Significant experience in strategy, insight, or brand roles, either clientside or at a strategy consultancy or research agency. Skilled in stakeholder management, with a proven track record of establishing and managing relationships. Strategic and structured thinking with a commercial focus to drive the business forward and exceed targets. Good understanding and passion for brand and advertising, along with different research methodologies and techniques. Strong presentation skills, able to articulate complex ideas clearly and concisely, making the case for change. Ability to manage multiple projects and competing priorities in a fast-paced environment.

Would be good to have:

Knowledge and understanding of the UK telecoms market. Proven experience in developing strategy through insight for large organisations (e.g. FTSE 100). Proven experience in engaging, influencing, and collaborating with stakeholders. Proven experience of leading project delivery and managing agencies.

Please note: we believe in the strength that comes through a diversity of experience and backgrounds. If you do not meet all the criteria listed above, please do not be put off. We will review your application with an open mind.

Benefits

Up to a 10% on-target bonus BT Pension scheme, minimum 5% Employee contribution, BT contribution 10% 25 days annual leave (not including bank holidays), increasing with service Huge range of flexible benefits including cycle to work, healthcare, season ticket loan World-class training and development opportunities Option to join BT Shares Saving schemes. Discounted broadband, mobile and TV packages Access to 100’s of retail discounts including the BT shop 50% off EE mobile pay monthly or SIM only plans and 50% discount for friends and family on EE SIM only plans Great support for working parents including pay whilst on maternity, adoptive, and paternity leave Brand new electric vehicle salary sacrifice arrangement

Our leadership standards

Looking in: Leading inclusively and Safely I inspire and build trust through self-awareness, honesty and integrity. Owning outcomes I take the right decisions that benefit the broader organisation.

Looking out: Delivering for the customer I execute brilliantly on clear priorities that add value to our customers and the wider business. Commercially savvy I demonstrate strong commercial focus, bringing an external perspective to decision-making.

Looking to the future: Growth mindset I experiment and identify opportunities for growth for both myself and the organisation. Building for the future I build diverse future-ready teams where all individuals can be at their best.

About us

BT is part of BT Group, along with EE, Openreach, and Plusnet.

Millions of people rely on us every day to help them live their lives, power their businesses, and keep their public services running. We connect friends to family, clients to colleagues, people to possibilities. We keep the wheels of business spinning, and the emergency services responding.

We value diversity and celebrate difference. ‘We embed diversity and inclusion into everything that we do. It’s fundamental to our purpose: we connect for good.’

We all stick to the same values: Personal, Simple, and Brilliant. From day one, you’ll get stuck in to tough challenges, pitch in with ideas, make things happen. But you won’t be alone: we’ll be there with help and support, learning and development.

This is your chance to make a real difference to the world: to be part of the digital transformation of countless lives and businesses. Grab it.

A FEW POINTS TO NOTE:

Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.

We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us.

DON'T MEET EVERY SINGLE REQUIREMENT?

Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.