Marketing Communications Manager Barclaycard Payments SME

Marketing Communications Manager, Barclaycard Payments SME: An Opportunity for Strategic Impact and Career Growth

Are you a seasoned marketing professional with a passion for driving customer-centric strategies within the dynamic financial services sector? The Marketing Communications Manager role at Barclaycard Payments presents a compelling opportunity to shape and execute impactful campaigns that foster growth, deepen relationships with small business customers, and contribute significantly to the future success of Barclaycard Payments.

This position offers a broad scope, encompassing the entire customer lifecycle from initial acquisition and onboarding to ongoing engagement, loyalty, and retention. You'll be instrumental in developing and implementing marketing strategies that not only promote brand, products, and services but also align with overarching business objectives and respond effectively to market research, customer needs, and the competitive landscape.

Key Advantages for Potential Candidates:

• Strategic Influence: This role offers a significant opportunity to influence decision-making, contribute to policy development, and take ownership of operational effectiveness. You'll be at the forefront of defining marketing vision and setting ambitious goals.
• Customer-Centric Focus: A core aspect of this position is translating complex financial products and services into clear, customer-centric marketing and communication. This allows you to directly impact customer understanding and satisfaction.
• Cross-Functional Collaboration: You will collaborate closely with product development, sales, and other key departments, fostering a holistic approach to business objectives and gaining valuable insights across different functions.
• Data-Driven Decision Making: The role emphasizes the analysis of data to inform strategy and optimize campaign performance. Proficiency in data analytics tools will be crucial for measuring success and reporting on outcomes.
• Leadership Potential: Depending on the specific team structure, this role may offer leadership responsibilities, including coaching and developing employees, setting objectives, and appraising performance. For individual contributors, there's ample opportunity to lead collaborative assignments and guide team members.
• Risk and Control Emphasis: You will have the chance to identify ways to mitigate risk, develop new policies and procedures, and strengthen controls, contributing to a robust governance framework.
• Professional Development: The role encourages continuous learning by engaging in complex analysis of diverse data sources, solving problems creatively, and communicating intricate information effectively.

Key Considerations for Your Career Path:

• B2B Marketing Expertise: A solid background in B2B marketing, particularly within financial services or payments, is highly advantageous. While not mandatory, prior experience in these areas will enable you to hit the ground running.
• Analytical and Financial Acumen: Success in this role hinges on strong strategic thinking, planning, and a keen understanding of financial principles. Your ability to interpret data and make informed decisions will be paramount.
• Stakeholder Management & Communication: Exceptional skills in managing diverse stakeholders, communicating effectively, and organizing projects are essential for navigating a complex organizational structure and achieving desired outcomes.
• SME and Payments Sector Knowledge: A deep understanding of Small and Medium-sized Enterprises (SMEs) and the payments sector will be a significant asset, allowing you to tailor strategies that resonate with this specific customer base.
• Digital Marketing Proficiency: Hands-on experience with marketing automation tools and CRM platforms is a valuable skill that can enhance your ability to execute and measure campaigns efficiently.
• Adaptability and Continuous Learning: The financial services landscape is constantly evolving. A willingness to adapt to new challenges, embrace change and transformation, and continuously develop your digital and technological skills will be crucial for long-term success.

This role, based in the vibrant hub of London, offers a unique chance to make a tangible difference within a leading financial institution. If you are a proactive, strategic, and customer-focused marketing professional eager to contribute to a high-growth environment, we encourage you to explore this exciting opportunity.