Marketing Manager - Events

This review provides an in-depth look at the Marketing Manager (Events) opportunity at ICIS, designed to help potential candidates understand the role's scope, benefits, and key considerations for their career growth.

About ICIS: A Mission for Resource Optimization

ICIS is at the forefront of optimizing global resources by bringing transparency to markets worldwide. They empower companies to make strategic, sustainable decisions by providing comprehensive data and intelligence on commodities markets. Customers gain access to crucial price assessments, reports, forecasts, dedicated news, and supply and demand data. For a deeper dive into ICIS's impactful work, explore their website at icis.com/explore.

The Team: Driven by Curiosity and Customer Success

The ICIS team is characterized by a strong sense of curiosity and a relentless pursuit of exceptional customer outcomes. They are committed to delivering an unparalleled customer experience, excelling in communication within a fast-paced and dynamic environment. This team thrives on change, demonstrating flexibility and composure under pressure. If you are a self-motivated individual with an entrepreneurial spirit and a passion for creative problem-solving, you will find a supportive and energetic environment here.

The Role: Event Marketing Manager

As a Marketing Manager, you will play a pivotal role within a focused team dedicated to planning and executing impactful events. This is an exciting opportunity for an experienced Event Marketing professional who possesses a proven track record in developing effective strategies, understanding audience needs, and delivering measurable results.

Key Responsibilities:

• Strategic Event Marketing: Develop and implement comprehensive marketing strategies for events, focusing on achieving delegate and sponsorship revenue targets that align with ICIS's corporate vision.
• Performance Analysis & Optimization: Analyze campaign success, report on key metrics, and strategically allocate resources to maximize impact.
• Team Leadership & Development: Oversee the workload of two marketing executives, providing coaching and development to foster their growth.
• Data-Driven Contact Generation: Champion data strategies to ensure a consistent and relevant flow of new contacts.
• Sales Support: Brief and allocate resources for the telesales team to effectively drive event bookings.
• Content Collaboration: Work with internal and external designers to produce high-quality marketing materials and leverage editorial and product management teams for content marketing initiatives.
• Digital Engagement: Innovatively utilize social networking channels to drive traffic and increase event awareness.

What We're Looking For (Requirements):

• Exceptional Project Management: Proven ability to manage multiple campaigns simultaneously while effectively managing stakeholders.
• Content & Copywriting Expertise: Experience in creating compelling messaging, writing high-quality copy, and meticulous proofreading.
• Data Analysis Skills: Proficiency in analyzing marketing data to derive actionable insights and inform responsive decision-making.
• Leadership & Execution: A natural leader who is comfortable working at a fast pace and executing tasks with precision.
• Adaptability & Innovation: Confident, adaptable, and open to exploring new ideas and techniques.
• System Proficiency: Experience with Salesforce and Eloqua, or similar marketing automation platforms.
• Event Experience: While advantageous, experience in conference, exhibition, or training event environments is a plus.

Working for ICIS: A Commitment to Your Wellbeing and Growth

ICIS understands that your wellbeing and professional satisfaction are paramount to a long and successful career. They offer a comprehensive benefits package designed to support you:

• Generous Leave: A substantial holiday allowance with the option to purchase additional days.
• Health & Wellness: Health screening, eye care vouchers, private medical benefits, and ongoing wellbeing programs.
• Financial Security: Life Assurance, a competitive contributory pension scheme, and a Save As You Earn share option scheme.
• Lifestyle Support: Travel season ticket loan, Electric Vehicle Scheme, and optional dental insurance.
• Family Support: Maternity, paternity, and shared parental leave.
• Comprehensive Support: Employee Assistance Programme and access to emergency care services.
• Community Engagement: CARES days to support charitable causes and access to employee resource groups with dedicated volunteer time.
• Professional Development: Extensive learning and development resources to foster your career growth.
• Employee Perks: Access to an employee discount scheme via Perks at Work.

Important Information Regarding Applications:

ICIS is committed to a fair and accessible hiring process. If you require any accommodations due to a disability or other need, please inform them by completing the Applicant Request Support Form or contacting the provided number. Please be aware of potential recruitment scams; ICIS will never request money or banking details from job applicants.

ICIS is an equal opportunity employer, committed to diversity and inclusion. They value the contributions of all employees, regardless of background or protected characteristics.

This role presents a fantastic opportunity for an ambitious Marketing Manager to make a significant impact within a globally recognized organization. If you are looking to combine your event marketing expertise with a mission-driven company that values its people and the planet, this role at ICIS warrants serious consideration for your career path.