Product Marketing Professional , London, United Kingdom)

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This exciting Product Marketing role at BT offers a unique opportunity to be at the forefront of driving business growth through strategic marketing initiatives. Working as a crucial link between product development and commercial partnerships, you will play a pivotal part in aligning marketing efforts with the company's commercial roadmap. This position is ideal for ambitious marketing professionals looking to enhance their expertise in a dynamic B2B environment and make a tangible impact on business success.

Key Advantages for Candidates:

• Strategic Impact: You will directly contribute to driving business growth by supporting the alignment of product marketing with commercial objectives. This role offers the chance to influence go-to-market strategies and boost ROI through multi-channel campaigns.
• Cross-Functional Collaboration: This role necessitates close collaboration with Product, Commercial, Sales, Partner, and Marketing teams. This provides invaluable experience in working across different business functions, fostering strong communication and influencing skills.
• Product Positioning Expertise: You will gain hands-on experience in positioning core connectivity products and partner offerings, understanding customer needs, and developing meaningful solutions that resonate with the market.
• Career Development in Product Marketing: As BT is establishing a new product marketing capability, this role offers a fantastic opportunity to shape and grow within this evolving function. You'll be instrumental in defining best practices and contributing to the success of new product launches.
• Flexible Working: The role offers a hybrid working model of 3 days in the office and 2 days remote, providing a good work-life balance.
• Comprehensive Benefits Package: BT offers a robust benefits package, including an annual bonus, a strong pension scheme, generous annual leave, enhanced family leave policies, and significant discounts on BT and EE products and services. They also prioritize employee well-being with initiatives like enhanced women's health support and virtual GP appointments.
• Commitment to Diversity and Inclusion: BT is dedicated to building a diverse and inclusive workplace. They actively encourage applications from candidates from all backgrounds, emphasizing that not every single requirement needs to be met to be considered.

Key Considerations for Candidates:

• B2B Marketing Experience: Prior experience in a B2B marketing environment is highly valued, demonstrating an understanding of tailoring messaging and campaigns to business audiences.
• Product Launch Experience: While desirable, previous experience in launching new partner products to market will give you a strong advantage.
• Organizational and Stakeholder Management Skills: Excellent organizational abilities, a keen eye for detail, and proven experience in managing internal and external stakeholders up to senior leadership levels are crucial for success in this role.
• Customer-Centric Approach: A strong understanding of customer needs, pain points, and preferences is essential to inform effective marketing strategies.
• Adaptability and Proactivity: The role requires self-motivation, resilience, and a proactive, curious approach to exploring innovative marketing strategies and managing multiple projects under pressure.
• Location Flexibility: The role is based in London, Bristol, or Manchester, and candidates should be prepared to work from one of these locations.

This role at BT presents a compelling opportunity for a skilled Product Marketing Professional to contribute to a leading global business, develop their career in a supportive and innovative environment, and benefit from a comprehensive package of rewards and support. If you are a driven individual with a passion for marketing and a desire to make a significant impact, this position is certainly worth exploring.