Digital Marketing Campaign Professional

Digital Marketing Campaign Professional: Drive Impactful Campaigns and Grow Your Career

Are you a results-oriented digital marketer with a passion for creating engaging campaigns that drive business growth? This is an exceptional opportunity to join a leading organization and make a significant impact within a dynamic B2B environment. This role offers a hybrid working model, allowing for a blend of in-office collaboration and remote flexibility, with opportunities available in London, Bristol, Manchester, or Birmingham.

Why This Role is a Career Stepping Stone:

This position is central to delivering crucial marketing campaigns that generate substantial revenue and foster meaningful customer engagement. You'll be instrumental in shaping and executing integrated, above-the-line (TTL) campaigns focused on acquiring new customers, as well as implementing direct marketing strategies across various channels. Your work will directly contribute to cross-selling and up-selling opportunities by leveraging data insights to offer relevant products and solutions to existing clients.

A core philosophy of this role is placing the customer at the heart of every initiative. You will manage the entire campaign lifecycle, from initial creative briefing and stakeholder engagement through to in-depth post-campaign analysis and insight generation. This comprehensive approach ensures a holistic and effective marketing strategy.

What You Will Be Doing:

• End-to-End Campaign Management: Take full ownership of campaign execution and effectively manage stakeholders throughout the process.
• Data-Driven Personalization: Lead the development of data targeting and personalization briefs, ensuring campaigns resonate with specific audience segments.
• Innovation and Optimization: Proactively identify test and learn opportunities within campaign activities and utilize insights to inform and improve future strategies across the team.
• Creative Collaboration: Contribute to the overall creative brief for integrated TTL campaigns and independently own creative briefs for smaller-scale digital-only campaigns.
• Approval Processes: Secure necessary targeting and creative approvals from all relevant stakeholders, ensuring smooth campaign deployment.
• Performance Reporting: Be responsible for the accurate and insightful performance reporting of all campaign activities, utilizing platforms like Marketo/AC.
• Automation Synergy: Collaborate closely with Digital Marketing Automation squad members to leverage data and technology for best-in-class outcomes and to achieve collective campaign targets.

Key Considerations for Your Career Path:

• Direct Marketing Expertise: Previous experience in a direct marketing role, with a strong understanding of direct-response principles, is highly valued. This is an excellent opportunity to deepen your expertise in this area.
• B2B Campaign Mastery: Gain extensive experience in end-to-end campaign management processes within a B2B context, a crucial skill for career advancement in the industry.
• Data-Driven Decision Making: Develop and hone your ability to use data to drive impactful digital marketing campaigns. You'll learn to make robust recommendations based on a combination of data, technology, and creative strategies.
• Marketing Automation Acumen: Deepen your understanding of how marketing automation platforms function, providing valuable technical insights into campaign and journey building.
• Actionable Insights: Enhance your proficiency in translating data insights into tangible actions, including campaign KPIs, test and learn plans, and leveraging AI tools for performance enhancement.
• Process & Workflow Knowledge: Gain valuable experience in demand management processes, resource capacity management, and the intricate workflows of campaign building and deployment.
• Customer-Centricity: Embrace a deeply ingrained customer-first approach, a foundational principle that is essential for success in modern marketing and a valuable trait to cultivate throughout your career.
• Cross-Functional Collaboration: Strengthen your ability to work collaboratively across diverse teams to achieve shared business objectives, a critical skill for leadership roles.

A Comprehensive Benefits Package to Support Your Growth:

• Financial Security: Annual on-target bonus of 10% and a competitive BT Pension scheme with employer contributions.
• Work-Life Balance: A generous 25 days of annual leave, plus bank holidays, with the option to purchase additional leave, and increasing leave entitlement with service.
• Family Support: Comprehensive carer's leave and a leading Family Leave policy offering generous pay during parental leave.
• Health & Wellness: Enhanced women's health support, life assurance, and access to 24/7 private virtual GP appointments.
• Exclusive Discounts: Significant savings on BT broadband, EE mobile and TV packages, and a wide array of retailers through the "My Discounts" platform.
• Personal Development: Opportunities to join a Healthcare Cash Plan, dental insurance, or gym memberships, along with paid volunteering days.
• Sustainable Commuting: A brand-new electric vehicle salary sacrifice arrangement ('My EV').

This is more than just a job; it's an opportunity to join a company with a rich heritage and a forward-thinking approach. BT is committed to fostering a diverse and inclusive workplace where innovation thrives and where you can truly be your best. If you are excited by the prospect of driving impactful marketing campaigns and growing your career within a supportive and dynamic environment, we encourage you to apply.