Proposition Engagement Manager (Blueprint)

Opportunity Review: Proposition Engagement Manager (Blueprint)

This Proposition Engagement Manager role at Bupa presents a significant opportunity for experienced professionals looking to make a tangible impact in the health and insurance sector. Focusing on product awareness, adoption, and customer retention, this position offers a dynamic blend of strategy, execution, and stakeholder management.

Key Advantages for Candidates:

• Strategic Impact: You'll be at the forefront of developing and executing engagement strategies that directly influence customer acquisition and retention, playing a vital role in Bupa's mission to "make health happen."
• Product Enablement Leadership: This role offers the chance to lead Bupa's "Blueprint" product enablement programme, a critical initiative for commercial teams, clients, and brokers.
• Cross-Functional Collaboration: You'll engage with a wide array of stakeholders, including commercial, customer, and product teams, as well as external agencies, fostering a collaborative and influential work environment.
• Go-to-Market Expertise: The opportunity to develop and deliver go-to-market strategies for new products and propositions, leveraging customer insight to shape messaging and PR, is a significant career-building advantage.
• Client and Broker Engagement: Directly managing product engagement for strategic client accounts and developing broker engagement strategies provides a direct line of sight to business growth and relationship building.
• Commitment to Wellbeing and Flexibility: Bupa's emphasis on employee wellbeing through their "Viva" programme and offering flexible working arrangements, including hybrid options, demonstrates a forward-thinking and supportive employer.
• Career Progression and Learning: The role involves mentoring and coaching team members, fostering a culture of continuous improvement, and working within a large, global organisation that values innovation and collaboration.

Key Considerations for Candidates:

• Experience Requirements: The role necessitates a strong foundation of 5+ years in product marketing, with a preference for experience within Financial Services or Professional Services.
• Complex Organisational Navigational Skills: Success in this role will require the ability to thrive and influence within a complex, matrix organisation.
• Content Transformation Skills: A key requirement is the ability to translate complex product information into clear, compelling customer-facing content.
• Commercial Acumen: Demonstrable commercial and creative thinking, with a proven ability to show tangible Return on Investment (ROI) for engagement activities, is essential.
• Regulatory Awareness: A solid understanding of compliance and governance standards, including embedding Consumer Duty principles, is crucial.
• Location Flexibility: While the role offers hybrid working, candidates should be comfortable with a mix of office presence across Staines, Salford Quays, and London.

This Proposition Engagement Manager role is ideal for a seasoned professional who is passionate about driving product success, building strong relationships, and contributing to a company dedicated to improving people's health and wellbeing. If you possess the required expertise and are looking for a challenging and rewarding opportunity within a purpose-driven organisation, this role warrants serious consideration for your career advancement.