Senior Manager, Segment Proposition reference: R103918

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A Strategic Opportunity to Shape Value and Drive Impact in Academia

This role presents a compelling opportunity for a seasoned marketing professional to take center stage in defining and articulating the value of Elsevier's offerings to key Academic segments. If you are passionate about translating complex solutions into clear, customer-centric narratives that resonate with institutions, funders, and government bodies, this position is designed for you.

Advantages for Your Career Path:

• Strategic Influence: You will be instrumental in driving Elsevier's shift towards a segment-first, customer-led marketing model. This means your work will directly influence how the organization engages with its most important academic partners.
• Cross-Functional Collaboration: This role necessitates close collaboration with marketing, sales, product, and revenue enablement teams. This is an excellent opportunity to broaden your network, hone your influencing skills, and gain a holistic understanding of the business.
• Impactful Contribution: Your efforts will directly contribute to empowering global marketing and sales teams, enhancing campaign effectiveness, and ultimately increasing customer engagement. You'll be at the forefront of communicating how Elsevier supports advancements in science, research, and education.
• Narrative Development Expertise: You will have the chance to develop sophisticated, persona-based messaging frameworks and cross-solution narratives. This is a chance to deepen your expertise in translating technical offerings into persuasive, benefit-driven stories.
• Global Reach: As part of a global leader in information and analytics, your work will have a far-reaching impact on advancing science and improving health outcomes worldwide.

Key Considerations for Potential Candidates:

• Extensive Experience Required: The role calls for significant experience (7-10+ years) in B2B marketing, strategic communications, brand management, or customer insights. Candidates should be able to demonstrate a strong track record in developing value propositions for enterprise buyers and complex portfolios.
• Translational Skills are Crucial: A key requirement is the ability to translate complex technical information or diverse product portfolios into clear, benefit-oriented, and audience-led narratives. Candidates should possess exceptional writing and editing skills, with a knack for conciseness.
• Strategic and Influential Mindset: Success in this role hinges on a strategic approach to messaging and the ability to lead through influence in a cross-functional environment. You'll need to balance audience insights, brand strategy, and commercial objectives effectively.
• Industry Familiarity is a Plus: While not strictly mandatory, experience in research, education, SaaS, or data-driven industries, along with familiarity with academic institutions, research funders, or public sector buyer needs, would be a significant advantage.

Work Environment and Benefits:

Elsevier emphasizes a healthy work/life balance and offers a comprehensive benefits package designed to support your well-being and long-term career goals. This includes:

• Generous holiday allowance with options for additional days.
• Robust health and wellbeing programs, including health screening, eye care, and private medical benefits.
• Support for family needs with parental leave, adoption, and surrogacy benefits.
• Retirement savings plans and share option schemes.
• Opportunities for personal and professional development, including extensive learning resources and volunteer time.

This is a fantastic opportunity for a driven marketing leader to make a significant impact within a globally recognized organization committed to advancing science and healthcare. If you are ready to craft compelling value propositions and champion customer-centric messaging, we encourage you to explore this exciting role.