Senior Product Content Manager

## Unlock Your Potential as a Senior Product Content Manager at Bupa

Are you a seasoned leader in product content or marketing with a passion for driving impactful campaigns and fostering customer engagement? Bupa, a leading health insurer and provider with a powerful purpose – "to help people live longer, healthier, happier lives and make a better world" – is seeking a dynamic Senior Product Content Manager to join their team. This is a unique opportunity to shape product awareness and adoption strategies across a vast customer base, contributing directly to Bupa's mission.

This hybrid role, with opportunities to work from Staines, Salford Quays, or London, offers a competitive salary of £59k - £75k DOE and a full-time, permanent position. Bupa is committed to flexibility, considering various working patterns to support your work-life balance.

Advantages for Aspiring Candidates:

• Strategic Leadership: You will be at the forefront of developing and executing product content engagement strategies, directly influencing customer acquisition and retention. This role demands a strategic thinker with a hands-on approach, allowing you to see your initiatives come to life.
• Impactful Campaigns: Lead the charge in creating and implementing engagement initiatives and campaigns that promote product development. You'll have the opportunity to establish Bupa as a thought leader through programs like Health Horizons, Bupa Academy, and Inside Health, reaching over 3 million annual customer engagements.
• Go-to-Market Expertise: Partner with marketing teams to define and execute effective go-to-market strategies for new products and propositions. This is a chance to hone your skills in shaping messaging, leveraging customer insights, and driving successful product launches.
• Team Development: Lead and nurture a high-performing team, providing coaching and development opportunities. If you have a knack for building capability and fostering a collaborative environment, this role offers significant scope for leadership growth.
• Blueprint Programme Ownership: Take ownership of the 'Blueprint' product enablement programme, ensuring commercial teams are equipped with the necessary training and tools. This involves deep engagement with sales and client teams, focusing on standards and effectiveness monitoring.
• Strategic Account Engagement: Oversee product engagement for strategic accounts, a critical function for driving retention and profitability. This involves tailored strategies, account reviews, and immersion days, offering a chance to build strong client relationships.
• Purpose-Driven Organisation: Bupa's commitment to making health happen and its "no shareholders, customers are our focus" model creates a unique and fulfilling work environment. You'll be part of an organisation that prioritises well-being and actively champions diversity and inclusion.
• Comprehensive Benefits: Enjoy a robust benefits package including a global wellbeing programme (Viva), flexible working options, family-friendly benefits, generous holiday entitlement, Bupa health insurance, performance-based bonuses, an enhanced pension, and life insurance.

Key Considerations for Your Career Path:

• Extensive Experience Required: The role calls for a minimum of 8 years of experience in product marketing or content strategy, ideally within the health or insurance sectors. This signifies an opportunity for experienced professionals seeking to elevate their career.
• Complex Stakeholder Management: You will need to demonstrate strong stakeholder management skills, working effectively with Product, Marketing, Brand, and Commercial teams across a multi-audience environment (customers, brokers, colleagues).
• Regulatory Acumen: A strong understanding of regulatory awareness is crucial. You'll be responsible for creating content that is clear, accurate, and compliant, requiring the ability to translate complex information into plain English.
• Data-Driven Approach: The ability to work with data and insights to measure impact and optimise performance is essential. This role rewards a strategic thinker who is also hands-on in their delivery and committed to continuous improvement.
• Storytelling Prowess: A proven strength in storytelling and message frameworks rooted in customer insight will be paramount to success in developing compelling product content and engagement plans.

This Senior Product Content Manager role at Bupa presents a compelling opportunity for seasoned professionals looking to make a significant impact within a purpose-led organisation. If you possess the leadership qualities, strategic vision, and passion for customer engagement, Bupa offers a rewarding environment to grow and thrive.