Product Content Executive

This review offers an insightful look into the Product Content Executive position at Bupa, designed to help potential candidates understand the scope and advantages of this exciting opportunity. Bupa's mission to "make health happen" sets a strong foundation for a role focused on impactful product content creation and engagement.

Key Advantages for Potential Candidates:

• Meaningful Impact: As a Product Content Executive, you'll be directly contributing to Bupa's core purpose of helping people live longer, healthier, happier lives. Your work in developing and delivering content and engagement programmes will promote product awareness and adoption, creating tangible benefits for clients, brokers, consumers, and individuals.
• Career Development in Content Marketing: This role offers a fantastic platform to hone your skills in product content marketing, a crucial area for driving customer engagement and achieving commercial success. You will be involved in the full lifecycle of content creation, from planning and development to delivery and performance tracking.
• Collaborative Environment: You will have the opportunity to work closely with the Senior Product Content Manager and the broader Product Engagement team, fostering a collaborative and supportive work environment. This partnership will be essential for developing innovative engagement campaigns and content.
• Exposure to Key Initiatives: The role involves supporting the development of significant engagement programmes such as Health Horizons, Bupa Academy, Inside Health, and the Bupa Blueprint. This exposure provides valuable experience in managing and optimizing key strategic initiatives.
• Results-Oriented Approach: A strong emphasis is placed on measuring activity against KPIs and driving commercial impact through content campaigns. This focus on results ensures your contributions are visible and valued, offering a clear path for demonstrating success.
• Flexibility and Wellbeing: Bupa demonstrates a commitment to employee wellbeing through its "Viva" global wellbeing programme, encompassing mental, physical, financial, social, and environmental aspects. The role also supports flexible working arrangements, including location, hours, and working patterns, alongside attractive benefits like Bupa health insurance, an enhanced pension, and generous holiday entitlement.
• Inclusive Culture: Bupa champions diversity and inclusion, encouraging candidates from all backgrounds to apply. As a Level 2 Disability Confident Employer, they are committed to providing fair opportunities and reasonable adjustments for all applicants.

Key Considerations for Aspiring Candidates:

• Content Marketing Expertise: While not always mandatory, a preference for candidates with content marketing expertise, particularly gained within Financial Services, Professional Services, or Healthcare sectors, highlights the specific industry knowledge that can be advantageous.
• Stakeholder Management: The ability to manage internal stakeholders within a matrix organisation is a critical skill for this role. You will need to effectively communicate, influence, and collaborate with various teams and individuals across the business.
• Agency and Project Management: Experience in managing briefs for agencies and studio teams, alongside a proven ability to manage multiple projects concurrently, is essential for delivering on go-to-market plans and engagement activities.
• Creative and Proactive Mindset: The role requires a blend of creative thinking to deliver compelling content and a practical ability to quickly implement new initiatives. A proactive approach to driving engagement and optimising content performance will be highly valued.
• Geographical Flexibility (Hybrid Model): While a hybrid model with 2 days in the office is offered across multiple locations (Staines, Salford Quays, London), candidates should be comfortable with this structure and the associated commute to one of these hubs.
• Compensation: The salary range of £25,900 - £32,300 is dependent on experience (DOE). Candidates should consider this within the context of the overall benefits package and career development opportunities.

In conclusion, the Product Content Executive role at Bupa presents a compelling opportunity for individuals passionate about content marketing and making a real difference in the health and wellbeing sector. With a focus on impactful work, continuous learning, and a supportive, flexible environment, this position is well-suited for ambitious professionals looking to advance their careers while contributing to a purpose-driven organisation.