Site Experience & Business Lead (DTC)

Here's a professional review of the Aesop Site Experience and Business Lead job description, designed to inform potential candidates:

Aesop, a global leader in the creation of meticulously formulated skincare, hair, and body care products, is seeking a Site Experience and Business Lead for their London-based team. With a rich history spanning over 35 years, Aesop is renowned for its unwavering commitment to quality, efficacy, and a unique approach that blends sensory pleasure with scientific precision. Beyond product innovation, the brand fosters an inspiring and inclusive environment for its employees, prioritizing professional development and opportunities for advancement.

This role presents a compelling opportunity for individuals passionate about crafting exceptional digital consumer experiences. The Site Experience and Business Lead will be instrumental in shaping the brand's e-D2C features and overall website user experience, with a strong emphasis on user-centric design. You will leverage data and research to drive strategic decisions, prioritize new features and services, and ultimately maximize user engagement and satisfaction. A key aspect of this role involves establishing the design direction for the brand's digital presence, ensuring a consistent, impactful, and globally aligned brand identity.

Advantages for Potential Candidates:

• Strategic Impact: This role offers significant ownership and influence over the brand's global website strategy, directly impacting customer acquisition, retention, and conversion. You will be the driving force behind user experience innovation and optimization.
• Brand Alignment: If you are drawn to Aesop's distinctive aesthetic, commitment to quality ingredients, and mindful approach to business, this is an opportunity to contribute to a brand that resonates deeply with its consumers and employees.
• Career Development: Aesop is dedicated to supporting employee growth. The role offers access to professional development programs, including LinkedIn Learning, in-house training, and study support, all designed to complement your career aspirations.
• Data-Driven Approach: For those who thrive on insights, this position emphasizes the use of analytics and metrics to inform strategy and drive actionable improvements. You'll have the chance to translate data into enhanced consumer journeys.
• Holistic Employee Experience: Aesop prioritizes employee well-being, offering a generous product discount, complimentary product allocations, paid volunteering opportunities, and access to wellness resources such as employee assistance programs and the Headspace app.
• Hybrid Work Model: The role embraces flexibility with a hybrid working pattern, allowing for a healthy balance between in-office collaboration and remote work, based at their London Bridge head office.
• Purpose-Driven Organization: As a certified B Corp, Aesop demonstrates a strong commitment to sustainability, social responsibility, and building a more inclusive society. This role offers the chance to contribute to a business that strives for a balance between people, planet, and profit.

Key Considerations for Your Career Path:

• UX Expertise: A strong foundation in UX/UI principles and a proven track record in Product Design, particularly within e-commerce environments, are essential. Candidates should be prepared to showcase a compelling portfolio demonstrating customer-led thinking.
• Technical Proficiency: Familiarity with industry-standard design and prototyping tools such as Sketch, Figma, InVision, and the Adobe Creative Suite is crucial. Experience with performance tracking tools is also highly valued.
• Analytical and Commercial Acumen: The role requires a keen analytical mindset to interpret data, identify trends, and drive optimization efforts. Commercial awareness will be key to understanding business performance and informing strategic decisions.
• Stakeholder Management: This position involves collaborating with various internal teams and international markets. Strong organizational, project management, and stakeholder management skills are paramount for success.
• Adaptability: Working within a global retail organization means navigating a fast-paced environment. The ability to adapt, deliver results, and maintain an open mind is critical.
• Inclusivity and Curiosity: Aesop cultivates an inclusive and psychologically safe work environment. A deep curiosity about others, a willingness to listen without judgment, and an ability to act on diverse perspectives will be highly valued.
• Brand Stewardship: You will be a guardian of the Aesop brand online, ensuring that all digital experiences and design elements reflect the brand's global identity, tone, and style consistently across all markets.

This role offers a unique opportunity to blend creative UX expertise with business strategy within a globally respected and values-driven brand. If you are a seasoned digital experience professional looking to make a significant impact and grow your career within an inspiring organization, this position warrants serious consideration.