Social Media Content Manager

A Skyward Career Opportunity: Social Media Content Manager at British Airways

For over a century, British Airways has been at the forefront of connecting cultures and continents, fostering a spirit of originality and ambition. This legacy of innovation continues with an exciting opportunity for a talented Social Media Content Manager to join their esteemed team. If you're passionate about storytelling, driving engagement, and shaping brand narratives on a global scale, this role offers a compelling pathway for your career growth.

This is not just a job; it's a chance to be a pivotal leader in British Airways' digital voice. You'll be instrumental in crafting compelling content that resonates with audiences worldwide, reflecting the pride and excellence synonymous with the BA brand. As a senior member of the Social Media team, you'll have the autonomy to lead strategy, nurture a talented team, and directly impact how the world experiences British Airways online.

Key Advantages for Aspiring Candidates:

• Leadership and Impact: Step into a significant leadership role where your strategic vision and creative execution will directly influence the brand's global social media presence. You'll be managing a team, offering guidance, and making tangible contributions to high-impact campaigns.
• Creative Autonomy and Storytelling: This role is a canvas for your creativity. You'll be responsible for developing and delivering world-class content across multiple platforms, collaborating with influencers, and seizing opportunities to tell captivating stories that capture the essence of the BA journey.
• Global Reach and Influence: Connect with a vast, international audience. Your work will be seen and experienced by millions, providing a unique platform to showcase your skills on a truly global stage.
• Career Development and Growth: British Airways is committed to fostering career progression. With opportunities to take on new challenges and move across different areas of the business, you'll be encouraged to develop and advance in a way that aligns with your aspirations. The dynamic nature of the airline industry ensures a continuously evolving and engaging work environment.
• Exceptional Travel Benefits: Beyond a competitive salary, British Airways offers unparalleled staff travel benefits, including unlimited basic and premium standby tickets, as well as discounted airfares for friends and family. This perk is invaluable for those with a passion for travel and exploration.
• Inclusive and Diverse Culture: Be part of an organisation that genuinely values diversity and inclusion. British Airways actively cultivates a culture where everyone can be themselves, recognizing that unique perspectives drive innovation and creativity.

Key Considerations for Your Career Path:

• Strategic Leadership: While hands-on content creation is part of the role, the emphasis is on strategic leadership. Candidates should be comfortable with managing a team, setting direction, and overseeing campaign performance with a data-driven approach.
• Stakeholder Management: Success in this role requires adeptness at managing expectations and collaborating effectively with a wide range of internal stakeholders across marketing, customer engagement, and communications, as well as external partners.
• Agility and Trend Awareness: The social media landscape is constantly shifting. A deep understanding of current trends, viral moments, and platform nuances is crucial to staying ahead and executing agile campaigns.
• Technical Proficiency and Creative Flair: The role demands a strong blend of technical skills in photography, videography, and editing, coupled with a proven ability to conceptualize and execute engaging visual content that aligns with brand guidelines.
• People-First Leadership: The ability to inspire, motivate, and develop a team is paramount. A collaborative and supportive leadership style will be key to fostering a high-performing social media function.

The Social Media Content Manager position at British Airways is an exceptional opportunity for an experienced professional to make a significant mark on a globally recognized brand. If you are driven, creative, and ready to lead in the exciting world of social media, this role offers a rewarding and dynamic career trajectory. Embrace the chance to let your creativity take flight and help shape the future of British Airways' digital voice.