Job Description: **Please note that this is a fixed term opportunity for 6 months** Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, businesses and society. Established in June 2022, Dentsu Creative is integrated with dentsu Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions. Role Purpose This role is to lead the Amex brand strategy in the UK. The successful candidate will work in tandem with the Dentsu Creative global team to develop and implement the brand strategy and creative for the UK market. They will have a clear perspective on what will drive the UK Amex business forward â and originate and adapt to match those business needs. This is an integrated role, with the potential for a truly idea-first and channel-agnostic approach. The right candidate will feel equipped to manifest the brand strategy and creative ideas in any medium. Weâre looking for someone with passion and drive, with the authority and experience to challenge client assumptions and push for the most effective and creative work. Responsibilities This role is to set the strategic direction for the Amex brand in the UK across all media. This will involve forming strong client partnerships, helping to guide and challenge clients across all areas of the business. Projects will be diverse, ranging from integrated brand campaigns to consultancy projects and new product & service development. As such, this role requires someone as adept at running workshops as at briefing campaigns. The successful candidate will work with client services to identify and sell new business opportunities across the full suite of Dentsu Creative offering. The role is at the heart of an agency team, and the right person will develop and inspire other strategists and account team members. Looking outward, it will involve partnering with, and giving direction to, Amex interagency team â in particular with the local media agency. As part of the role, there will be a need to establish and manage effectiveness frameworks for campaigns, and to write case studies for the most successful. As well as delivering direction for the UK, there will be opportunities to inform and support the brand in other markets, and to influence the global strategy. What you bring 10 years of experience within brand strategy from a top agency. Evidence of working across truly integrated campaigns on big budget clients. Experience within value proposition development and consultancy for NPD. Customer experience and management of comms plans and messaging hierarchies across complex customer journeys. Managing, mentoring, and developing junior talent. Track record of working with research partners to develop effective methodologies for research. Passion and drive to create brilliant work for one of the world most iconic brands. Working with us Joining Dentsu Creative, you will be part of a creative network, delivering ideas at the intersection of brand, culture, and commerce. In an age when brands are built and grown in altogether new ways we espouse humility alongside practical flexible problem solving. On your journey you will partner with inspiring people across the world and become part of a truly inclusive culture where everyone is given the opportunity to thrive and create the best work of their careers; always learning and always listening to shape ideas, create culture and change behavior. By bringing together the capabilities, experience and relationships of our collective experts, the opportunities for personal growth and development are endless. Inclusion and Diversity Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures. We are happy to discuss flexible and agile approaches to working for all our roles â we canât promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams. #LI-DC Location: London - 10 Triton Street Brand: Dentsu Creative Time Type: Full time Contract Type: Fixed Term Contract (Fixed Term) Canât find a suitable job? Sign up for job alerts tailored to your interests and be first in line for new opportunities. About dentsu For over 120 years, innovation has been a core tenet of our offering â exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. Weâre leading the way â helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. 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