Summer Marketing Intern

BAT is evolving at pace into a global multi-category business. We are on a mission to decrease the health impact of our industryTo achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

ROLE PROFILE

JOB TITLE: 2025 Summer Digital Marketing Intern    

FUNCTION: Marketing

SUB FUNCTION: Consumer Experience

CITY & COUNTRY: London, UK

JOB TYPE: Fixed-term role for 2 months  (Summer 2025)

 

ROLE SUMMARY

What are the key objectives and expectations from this role?  

We are looking for a motivated and proactive Summer Intern to join our Consumer Experience Digital Team for a two-month internship. This role provides hands-on experience in eCommerce, digital marketing, activation deployment, and market analysis, working alongside experienced professionals in a fast-paced FMCG environment.

 

What is the direct impact of this role on the team or organization?

 

Reports to

Senior Activation Deployment Manager

Number of Direct Reports

n/a

Core Relationships

Internal – Cross functional teams in DRBU (Marketing Finance / CX Planning) End markets teams (activation, supply chain, finance) / NPI

External – Communication agencies

Geographic Scope 

Western Europe

Travel Required

N/A

 

As a Marketing Intern, you will have the opportunity to be a part of a fast-paced digital deployment team that owns the direct-to-consumer strategy and execution, and you will receive developmental feedback on a regular basis from your manager. You will learn a whole range of responsible marketing fundamentals from experts in this field. You will gain valuable experience in eCommerce, CRM and Paid Media fundamentals and best practices. And you will build lasting relationships with those around you – forming that all important network for the future. Most importantly, you will have the chance to play a hands-on roll in deploying a 360 campaign that delivers on a wider business strategy.

 

ACCOUNTABILITIES

 

Help deploy brand campaigns through various touchpoints, including CRM and eCommerce platforms.Perform analysis on consumer data and develop recommendations to be actioned by yourself and the relevant wider team. Presenting your findings to the rest of the team in the relevant forums. Supporting your colleagues to deploy content and communications across digital touchpoints in line with the relevant trading calendars and cycle plans. Supporting on end-to-end content development from agency briefing to deployment, collaborating with key colleagues and stakeholders through the entire process.

 

EXPERIENCE, SKILLS, KNOWLEDGE

ESSENTIAL

 

Skills Required

Currently pursuing a university degree (preferably in Marketing, Business, Digital Media, or a related field).Displays strong engagement skills and articulates clearly with strong and solid rationale to support his/her line of thought.Creative, in both thinking & execution; detail oriented and is constantly finding opportunities to improve. Strong commercial acumen and analytical skills; basic understanding of commercial KPIsPresentation skills, confident in delivering presentations to varying audience sizes and can construct a clear visual overview. Strong written and verbal communication skillsStrong MS Excel SkillsUnderstanding of Magento 2, Shopify+ or a similar CMS platform is helpful but not essential Understanding of SFMC or a similar CRM system is helpful but not essential

 

This is an exciting opportunity for a passionate and ambitious intern to gain practical experience in a dynamic industry. If you’re eager to learn and make an impact, we’d love to hear from you!

What we offer you?• We offer a market leading annual performance bonus (subject to eligibility)• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?Were one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.