In-House Creative Agency - Copywriter - VP - London reference: 26932691

Job Purpose:

As a Copywriter,youllbe responsible fordeveloping ideas and writing content for various parts of the business that will appear both internally and externally. From advertising and thumb-stopping social content through to film scripts and treatments,youllget involved in various interesting and exciting projects.

A storyteller at heart,youllbe able to turn client briefs into the kind of content that people will want to watch, read or listen to.Youllhaveanability to craft the right words to connect with people over a variety of different subjects.

Key Responsibilities:

With the guidance of the Creative Director,youlldevelopcreative concepts for brand, product, and integrated campaigns across all channels

Define and elevate the brand voice, ensuring clarity, consistency, and distinctiveness across theorganisation

Translate complex propositions into compelling, customer-focused narratives

Partner closely with creative directors, designers, producersto deliver best-in-class creative work

Act as a creative voice in cross-functional teams, influencing stakeholders across marketing, product, and leadership

Navigate regulatory and compliance requirements whilemaintaininghigh creative standards

Present and sell creative ideas with confidence and clarity to senior stakeholders

Tomaintainthehigh standardsof creative output within the applicable corporate identity.

Ensuring that all completed work is thorough,accurateand meets deadlines.

Day-to-day creative decision-making is part of the role (significant copy changes or issues should be escalated to the Creative Director or Studio Head)

Thetimelycommunication of specification and scheduling changes back to the Traffic Manager

Experience/Qualifications:

Experience of writing for various corporate brands,maintaininga consistent approach across a range of media.

Youllhave a lot of experience of short-form copy - whether thats advertising, socialmediaor direct mail (particularly email campaigns).

Youllhave experience of taking complex content and turning it into well-crafted content that speaks to people.

Proven experience in an agency or in-house creative environment, ideally within financial services or other regulated industries

Youllhave a book brimming with strong ideas as well asbeautifullywritten copy.

Youllbe comfortable presenting your ideas to the internal teamand alsoclients.

Youllhave worked in a client-facing role where you built strong client relationships.

Skills:

Essential:

Exceptional conceptual thinking and storytelling ability

Mastery of tone of voice development and brand narrative building

Strong strategic thinking with the ability to align creative ideas to business objectives

Confidencein presentingcreative work to clientsincludingseniorstakeholders

The ability to understand complex subjects and transform them into compelling stories

Excellent interpersonal skills and proven experience working with clients

Excellent verbal and written communication

Flexible and responsive manner

Ability to balance creativity with precision, accuracy, and regulatory constraints

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