Ad Tech Consultant - Lead

The purpose of this role is data analysis/guided deliverable development in support of assessment/strategic deliverables. Job Description: About Merkle & Dentsu Merkle is a leading data-driven customer experience management (CXM) company that specialises in delivering unique, personalised customer experiences across platforms and devices. With a 30-year heritage as a data and analytics consultancy, Merkle became part of Dentsu in 2016—one of the world top five agency networks, with 60,000+ employees across 146 countries Dentsu leads the region in digital media trading. We generate more data, drive more audience engagement, and track everything. We specialise in applying technology to deliver unmatched ROI for our clients. As a result, we take a laser-focused approach to implementing and integrating technology across our digital business The Role Every year, a larger share of advertising and marketing is bought digitally, and companies are turning to advanced technologies to maximise their budgets. However, implementing adtech and martech is complex, challenging, and ever-changing—which is why specialist knowledge is essential to ensure it done correctly. Google Marketing Platform (GMP) is among the world most advanced platforms for buying, managing, and measuring digital advertising. Merkle is one of a select group of companies entrusted by Google to help global businesses set up their technologies the right way. As an Ad-Tech Consultant, you will lead projects advising some of the world biggest companies on how to architect and implement advertising and marketing technologies—including GMP—to deliver best-in-class digital communications. You will also help companies measure the impact of their media activity using Google and other tracking technologies Initially, the role will focus on consultancy services around Paid Search, notably SA360 and Google Ads, but will increasingly span multiple platforms. No two client engagements are the same, making this an exciting opportunity for a candidate looking to leverage their paid media expertise while gaining exposure to broader platforms, data, adtech, and martech Life as an Ad-Tech Consultant at Merkle You will report to the Ad Tech Consulting Director, working across a portfolio of retained clients and project work Key responsibilities include: Leading client relationships across technology partner operations, assisting businesses with GMP implementation (notably SA360) and features to drive results Conducting discovery sessions with clients to deeply understand their businesses and translate complex needs into clear technology requirements Advising clients on how their advertising and marketing technologies should be set up and integrated Training clients, their teams, and agency partners on the architecture and best practices you’ve defined Contributing to consultancy projects, including auditing advertising technologies and creating recommendations to enhance tool and platform usage Collaborating with vendor technology teams to co-deliver architecture projects and proactively suggest and test product improvements What You Will Bring to the Team 5+ years of experience in digital marketing, advertising, and/or analytics Strong knowledge of the Google Marketing Platform stack, especially SA360. Experience with DV360, CM360, or Paid Social platforms (Meta, Snap Ads) is an advantage Solid understanding of measurement technologies related to GMP (GA4, Floodlight, Enhanced Conversions, Consent Mode) and how conversion measurement impacts paid media optimisation Expertise in performance optimisation strategies and platform features (particularly SA360) Significant experience working directly with clients and/or internal stakeholders, including leading meetings and presentations Familiarity with platform integrations, data flows, and campaign taxonomies Understanding of how to utilise client first-party data to optimise marketing activity within GMP A few of the benefits You'll have a great compensation package, private health & dental insurance, corporate discounts and career development through Dentsu University, and free access to LinkedIn learning  29+ days of annual leave (25 days of regular holidays, birthdays off and 3 additional wellness days)  We also offer the opportunity to volunteer for up to 2 days per year and tend to close down the agency between Christmas and New Years  You'll have a hybrid working schedule, with flexible start/end hours Inclusion and Diversity At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work. We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at [email protected], quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience. #LI-Hybrid  Location: London Brand: Merkle Time Type: Full time Contract Type: Permanent Can’t find a suitable job? Sign up for job alerts tailored to your interests and be first in line for new opportunities. About dentsu For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work