Assistant Social Media Manager

Opportunity Review: Assistant Social Media Manager - Co-op Wholesale

Co-op Wholesale is embarking on an exciting growth phase, and they are seeking a dynamic Assistant Social Media Manager to join their brand-new Customer Experience team. This role presents a significant opportunity for a driven individual to shape the company's social media presence, particularly on LinkedIn, with a strong focus on B2B engagement and growth.

Key Advantages for Candidates:

• Strategic Impact: This is not just about posting content; it's about defining and executing a social media strategy that directly supports business objectives. You'll have the chance to make a tangible impact on partner retention, acquisition, and overall brand positioning within the B2B market.
• LinkedIn Specialization: The role emphasizes LinkedIn for B2B relationship building and business development. If you excel in leveraging this platform for professional networking and lead generation, this is a perfect fit to hone and showcase those skills.
• B2C Channel Ownership: Beyond B2B, you'll also own and grow B2C channels like Instagram and Facebook, creating campaigns that drive in-store visits. This offers a well-rounded social media management experience.
• Creative Freedom & Content Development: You'll be instrumental in creating and scheduling engaging content, including partner success stories, business wins, and leadership updates. This role encourages creativity and storytelling.
• Data-Driven Approach: The opportunity to monitor engagement, conduct A/B tests, and use insights to refine performance is crucial. This aligns with a modern, analytical approach to social media marketing.
• Career Progression & Development: Co-op offers comprehensive training and support for career progression, indicating a commitment to nurturing talent and helping individuals grow within the organization.
• Purpose-Driven Organization: Joining Co-op means becoming part of a member-owned organization with a strong purpose. You'll contribute to a company that prioritizes people and communities.
• Attractive Benefits Package: The role comes with a competitive salary (£44,880), an annual bonus, generous holiday allowance, pension contributions, attractive discounts, virtual healthcare, and early access to earned pay (Stream).

Key Considerations for Candidates:

• Hybrid Working Model: The role involves a hybrid working arrangement, with a requirement to spend typically two to three days per week across Manchester and Scunthorpe offices, including at least one day per week in Scunthorpe. Candidates should be comfortable with this schedule and location commitment.
• B2B Social Media Expertise: While B2C channels are included, a strong background in managing social media for B2B audiences and executing paid and owned LinkedIn campaigns is essential.
• Content Tailoring: The ability to adapt content for diverse audiences and platforms, coupled with strong creative and copywriting skills, is vital for success.
• Reputation Management: The role involves supporting crisis communications and reputation management alongside PR and Communications colleagues, requiring a level of discretion and professionalism.
• Industry Focus: Candidates should be enthusiastic about the Co-op Wholesale proposition and its B2B market.

In summary, this Assistant Social Media Manager position at Co-op Wholesale offers a compelling opportunity for a skilled and ambitious social media professional to play a pivotal role in the company's growth and brand development. With a strong emphasis on LinkedIn for B2B success, coupled with B2C responsibilities, and supported by a robust benefits package and a purpose-driven culture, this role is ideal for someone looking to make a significant impact and advance their career in a dynamic environment.