Brand and Membership Insight Manager

A Strategic Insight Opportunity: Brand and Membership Insight Manager (12-Month Fixed-Term/Secondment)

This 12-month fixed-term contract or secondment opportunity for a Brand and Membership Insight Manager in Manchester offers a compelling chance for a seasoned insight professional to significantly influence a purpose-driven organisation. With a salary range of £47,000 to £60,000 plus comprehensive benefits, this role is designed for an individual eager to translate data into actionable strategies that shape brand perception and membership value.

Key Advantages for Candidates:

• Impactful Role: You will be at the forefront of understanding what matters most to Co-op's customers, members, and communities. Your insights will directly inform critical decisions regarding brand strategy and membership offerings, offering a tangible sense of purpose and contribution.
• Diverse & Engaging Work: The description highlights that "no two days will be the same." This promises a dynamic work environment where you'll plan and lead research from varied sources, collaborate across multiple Co-op business areas, and tackle diverse insight projects.
• Career Development & Leadership: This role presents a significant opportunity for growth. You'll not only lead insight initiatives but also have the chance to line manage and mentor an Insight Analyst, honing your leadership and people development skills.
• Strategic Influence: The position involves building strong relationships with senior leaders, meaning your analysis and insights will be presented at a high level, offering the chance to influence strategic direction and demonstrate your strategic thinking capabilities.
• Purpose-Driven Organisation: Co-op's commitment to its members and communities provides a unique cultural backdrop. If you're seeking a role where your work aligns with strong ethical values and social impact, this is a significant draw.
• Comprehensive Benefits Package: Beyond a competitive salary, candidates can expect a robust benefits package including private healthcare, an annual bonus, generous holiday allowance, a strong pension contribution, attractive staff discounts, and access to various well-being and support services.

Key Considerations for Aspiring Candidates:

• Fixed-Term Nature: As a 12-month fixed-term contract or secondment, candidates should consider their long-term career aspirations and how this role fits into their professional journey. It's an excellent opportunity for gaining experience and making a notable impact within a defined period.
• Hybrid Working Model: The role requires a minimum of one day per week in the Manchester city centre office. Candidates should assess their comfort and suitability for this hybrid working arrangement.
• Broad Industry Awareness: While not requiring deep expertise, an awareness of industries such as Food Retail, Funeralcare, and Logistics is beneficial. This suggests the need for a broader understanding of operational contexts that influence brand and membership.
• Data to Narrative Skill: The emphasis on turning "data into stories" is crucial. Successful candidates will need to excel not only in analytical rigour but also in communicating complex information clearly and engagingly to diverse audiences.
• Cross-Functional Collaboration: The role necessitates strong collaboration skills. You'll be working with various teams across the organisation, requiring adaptability and the ability to build consensus.
• Mentorship and Line Management: Experience or a strong aptitude for coaching and mentoring will be valuable, as you will be responsible for the development of the Brand and Membership Insight Analyst.

This Brand and Membership Insight Manager position is an exceptional platform for an insight professional looking to make a meaningful difference within a values-led organisation. It offers a blend of strategic influence, diverse project work, and leadership opportunities, all within a supportive and purpose-driven environment. If you are passionate about using insight to drive impactful decisions and have a knack for storytelling with data, this role presents a fantastic opportunity to advance your career.