Consumer Experience Assistant

This review offers an in-depth look at the Consumer Experience Assistant role at British American Tobacco (BAT) UK, providing potential candidates with insights to guide their career decisions.

BAT is embarking on a significant transformation, evolving into a global multi-category business with a clear mission to reduce the health impact of its industry through innovative products like VELO, VUSE, and GLO. This forward-thinking approach presents a dynamic and exciting environment for ambitious professionals. The role of Consumer Experience Assistant is situated within the vibrant Entertainment & Engagement (E&E) team, a group that thrives on collaboration, creativity, and a results-oriented mindset. If you're passionate about crafting memorable consumer experiences and eager to "Be The Change," this opportunity might be the perfect next step in your career.

Key Advantages for Candidates:

• Impactful Role in a Transforming Industry: As BAT shifts towards reduced-harm products, this role offers a chance to contribute to a mission focused on positive societal change. You'll be instrumental in shaping how consumers engage with new and evolving product categories.
• Dynamic and Creative Team Environment: The E&E team is described as collaborative, close-knit, and innovation-driven. This is an ideal setting for individuals who enjoy brainstorming, strategizing, and executing a variety of engaging consumer activations, from club nights to pop-ups and branded events.
• Cross-Functional Collaboration: You will have the opportunity to work closely with various internal teams and external agencies, broadening your professional network and gaining exposure to different facets of marketing and brand activation.
• Skill Development and Application: The role specifically calls for strong Excel and PowerPoint skills, offering a practical application of these essential tools. Furthermore, it provides exposure to experiential marketing, digital brand marketing, and commercial strategy, fostering holistic professional growth.
• Career Progression Opportunities: BAT emphasizes internal advancement and provides access to online learning platforms and personalized growth programs. This role is positioned as a stepping stone for those looking to build a long-term career within the organization.
• Award-Winning Employer: BAT has been recognized as a Global Top Employer, indicating a commitment to providing excellent employee conditions and fostering a supportive work environment.
• Inclusive Culture: The company actively promotes collaboration, inclusion, and partnership, valuing diverse backgrounds, perspectives, and experiences. They also have programs like "The Global Returners" to support individuals restarting their careers.

Key Considerations for Candidates:

• Hybrid Work Model: The position requires three days per week in the London Chiswick office. Candidates should consider their commute and ability to thrive in a hybrid work setting.
• Broad Scope of Responsibilities: The role encompasses a wide range of duties, from strategic planning and budget management to event execution, agency liaison, and performance analysis. Candidates should be comfortable with a multifaceted workload and possess strong organizational skills.
• Commercial Acumen Required: A key expectation is the ability to link consumer engagement activities directly to commercial targets. Candidates should have a good understanding of how marketing efforts translate into business results.
• Experience with External Agencies: A significant part of the role involves managing relationships with external agencies. Strong communication, negotiation, and partnership management skills will be crucial for success.
• Analytical Skills: The role requires conducting thorough analysis of event deployments to inform future strategies. Proficiency in Excel for data analysis and reporting will be essential.
• Brand Identity and Consistency: Maintaining a consistent brand identity across all channels, including CRM and communications, is a core responsibility. Attention to detail and a deep understanding of brand messaging are important.

In conclusion, the Consumer Experience Assistant role at BAT UK presents a compelling opportunity for individuals eager to contribute to a significant industry transformation, work within a creative and collaborative team, and develop their skills in a supportive and growth-oriented environment. Candidates who are proactive, possess a passion for consumer engagement, and are adept at managing diverse responsibilities will find this role to be a rewarding step in their career journey.