Digital Insight Analyst reference: 11262

Job Description

Carnival UK is a leading name in the holiday sector, dedicated to delivering unforgettable holiday happiness to our guests. Our success is built on a foundation of diverse talents and perspectives, and we believe in fostering an inclusive environment where everyone can thrive. 

In our continuous journey of growth and innovation at Carnival UK, we are seeking to bring a seasoned insights expert to our analytics department.  

Role Overview 

In our continuous journey of growth and innovation at Carnival UK, we are seeking a Digital Insight Analyst to bring new perspectives and expertise to our Digital Insight and Analytics team. 

This role is responsible for delivering data-driven insights and performance reporting that inform decision-making across all digital paid marketing channels. Youll interrogate web analytics to discover insights, surface trends, support investment programmes, forecast website visits, and evaluate digital marketing performance. 

This pivotal role will involve: 

Build and collaborate on reports in Adobe Analytics, CJA, and Quantum Metric that integrate behavioural data with commercial performance to support cross-channel optimisation. 

Evaluate and report on the performance of investment, targeting, traffic, and paid marketing campaigns. 

Develop forecasting models for website visits and traffic projections to support marketing planning and ROI analysis. 

Work closely with MarTech to ensure data layer quality and relevant tagging to support robust analysis. 

Present actionable insights to stakeholders across both P&O Cruises & Cunard to drive insight-led change. 

This role is positioned at CUK09 level within our organization and is available on a full-time, permanent basis. We offer hybrid work including up to two days from home. 

 

What You'll Bring 

Your unique background and skills are what will make you stand out. We're looking for: 

Extensive experience using Google Analytics, Adobe Analytics and/or Customer Journey Analytics for reporting and analysis. 

Skilled at building analytics & marketing dashboards, segments, and custom metrics. 

Strong understanding of digital paid marketing channels (search, display, social) and how to measure and optimise their performance. 

Experience in forecasting website traffic and interpreting trends to inform marketing investment decisions. 

Ability to translate data into business insight, with a focus on conversion, content engagement, and customer behaviour. 

Experienced in working with tagging and data layers to ensure high-quality data capture. 

 

About You: The Ideal Candidate 

You are more than just your CV. You're someone who brings: 

Proven commitment to continuous professional development across digital experience, marketing ROI & Martech disciplines. 

A proactive mindset with the ability to influence marketing strategies through data-driven recommendations. 

 

 

Application Guidance 

Diversity is our strength, and we encourage applications from those with varied experiences, whether you meet every listed requirement or not. If youre passionate about our guests experience and looking for an opportunity to grow, wed love to hear from you.  

Why Join Us? 

Working with us means more than just a role in the guest experience sector. Its about being part of a team that values well-being and personal growth.  

Read our employee experience guide to learn more about life as a Carnival UK colleague. 

CUK-employee-experience-guide-July-2025.pdf 

Heres what we offer: 

Employee Discounted Cruising plus Friends and Family offers 

Minimum 25 days leave, bank holiday allowance and holiday trading scheme 

Recognition scheme with prizes and awards 

Regular office events including live entertainment, lifestyle events and charity partner fundraisers 

Extensive learning and development opportunities 

Employee-led networks 

Employee Assistance and Wellbeing programmes 

Company paid Health Cash Plan and health assessment 

In-house Occupational Health help and access to digital GP 

Life Assurance 

Parental and adoption leave 

Employee Shares Plan 

Electric Car and Cycle to Work schemes 

Onsite restaurant offering range of healthy cooked and grab and go meals 

Discounted retail and leisure via discounts portal 

Contributory Defined Contribution Pension scheme 

A friendly welcome with help settling in 

 

Due to the popularity of our roles and our commitment to finding the best talent, we might close applications earlier than advertised. Dont miss out on this opportunity to become part of a team dedicated to creating unforgettable holiday happiness. Apply today to start your journey with us. 

Recruitment Journey 

For more information on your recruitment journey, please visit https://bit.ly/CUKCandidateJourney.  

 

#LI-Hybrid 

#Job Functions: Strategy / Planning; Marketing; 

#LI-KP1 

 

About Us

Holidays are one of lifes greatest pleasures. Having the chance to relax, escape and explore is a magical thing. And there is no better holiday than a cruise.No one knows cruising like Carnival UK, where talented people from across the globe come together to create unforgettable holiday happiness. As part of the worlds largest holiday travel and leisure company, we take enormous pride in bringing to life two of the most iconic brands from Britains rich seafaring heritage, P&O Cruises and Cunard. Collectively they have been delivering unbridled joy, boundless adventure and lifelong memories to millions of people for over 350 years. And in a multi-million pound global holiday market, where cruising has barely scratched the surface, we have the opportunity to do that for many, many more people.Our diverse yet tight knit teams share high standards, heartfelt values and passion for our purpose. Our Culture Essentials describe the expectations we have for ourselves and of each other, in building a culture that supports safe, sustainable, compliant operations and celebrates diversity, equity and inclusion.Its through the successful delivery of these extraordinary travel experiences for our target markets and our distinctive culture, that we hope to become Travels Employer of Choice.