Fragrance Digital CTI Manager

## Opportunity Review: Fragrance Digital CTI Manager at Unilever

Unilever, a global powerhouse with brands reaching billions daily, is at the forefront of a significant transformation within its Fragrance division. This **Fragrance Digital CTI Manager** role presents a truly exciting opportunity for a forward-thinking individual to shape the future of how consumer insights are gathered and utilized. If you're passionate about leveraging cutting-edge technology to drive innovation and want to be instrumental in creating exceptional consumer experiences, this position warrants your serious consideration.

The core of this role lies in **reinventing Consumer Technical Insight (CTI) through a digital-first approach**. Imagine moving away from traditional, time-consuming, and costly consumer testing towards agile, AI-powered alternatives. This is the vision Unilever is pursuing, and this Manager will be at the helm of that transformation. You'll be pioneering the development and deployment of next-generation digital testing methods, with the ultimate goal of accelerating product development cycles, enhancing product quality, and ultimately, delighting consumers more effectively.

Advantages for Potential Candidates:

• Pioneering Impact: This role offers a unique chance to be a true change agent. You'll be leading a fundamental shift in how CTI operates, directly impacting product innovation and consumer satisfaction. Your contributions will be highly visible and instrumental in Unilever's fragrance strategy.
• Cutting-Edge Technology: You'll be at the forefront of integrating AI, machine learning, and automation into consumer research. This is an opportunity to work with and implement advanced tools that are reshaping industries.
• Strategic Influence: The position requires you to collaborate across R&D, Marketing, and Consumer Insight teams, making you a key influencer in product development pipelines. You'll translate business needs into scalable digital solutions, ensuring CTI is embedded at the heart of innovation.
• Career Growth in Digital Transformation: For professionals looking to specialize in digital innovation and data-driven decision-making, this role offers invaluable experience. You'll develop expertise in building internal capabilities, fostering a digital and data culture, and driving change in a complex, global organization.
• Agile and Efficient Work Environment: The emphasis on moving "faster, test smarter, and create better products" suggests a dynamic and results-oriented work culture. You'll be instrumental in streamlining processes, reducing manual efforts, and shifting towards predictive power, leading to more efficient and impactful work.
• Collaboration with Experts: You will partner with both internal digital and data science teams, as well as external technology providers, start-ups, and research institutions. This rich collaborative environment fosters learning and broadens your professional network.

Key Considerations for Your Career Path:

• Embrace Ambiguity and Drive Change: This is a transformative role, meaning you'll need to be comfortable navigating evolving processes and championing new ways of working. A "highly driven, with a passion for making things happen" attitude is crucial.
• Strong Technical Acumen with Strategic Vision: While a background in CTI or consumer research is beneficial, a strong understanding of digital innovation, AI/ML applications, and automation technologies is paramount. You'll need to bridge the gap between technical possibilities and business objectives.
• Exceptional Communication and Collaboration Skills: Influencing diverse teams across a large organization will be key to your success. Your ability to articulate complex digital concepts in a clear and compelling manner to stakeholders with varying technical backgrounds will be essential.
• Leadership and Mentorship: The role involves building internal capability and fostering a strong digital culture. This requires not only technical expertise but also the ability to lead, mentor, and inspire others to adopt new digital tools and methodologies.
• Focus on Measurable Impact: You will be responsible for defining and tracking KPIs. Demonstrating the strategic impact of digital CTI on speed, cost, and insight quality will be a critical aspect of your performance and career progression.

This Fragrance Digital CTI Manager position at Unilever is more than just a job; it's an opportunity to architect the future of consumer insight in a globally recognized company. If you are a visionary leader ready to drive digital transformation and create a tangible impact, this role offers a compelling platform for growth and achievement.