Marketing Executive, Airwick

Review: Marketing Executive, Air Wick Brand - Essential Home

This opportunity within the newly formed Essential Home team, specifically on the iconic Air Wick brand, presents a compelling prospect for ambitious marketing professionals. Essential Home is cultivating a dynamic, purpose-driven culture with a "founder mentality," emphasizing agility, learning, and action. This role is ideal for individuals seeking to contribute to a business with a strong heritage in household brands and a clear vision for consumer-focused growth.

Key Advantages for Candidates:

• Impactful Brand Ownership: As a Marketing Executive for Air Wick, you will be instrumental in shaping and executing brand plans that directly influence consumer engagement and drive growth. This offers a significant opportunity for visible contributions and tangible results.
• Holistic Marketing Experience: The role demands engagement across a spectrum of marketing disciplines, including digital, in-store, and media channels. This provides a well-rounded learning experience and the chance to develop expertise in integrated campaign execution.
• Agile and Innovative Environment: Essential Home's commitment to being entrepreneurial and agile means you'll be working in a fast-paced environment where new ideas are encouraged and innovation is key. This is an excellent setting for those who thrive on continuous improvement and creative problem-solving.
• Purpose-Led Growth: The emphasis on purpose-led growth, delivering both business results and societal value, aligns with the aspirations of marketers seeking to make a meaningful impact. This role offers the chance to develop communications that resonate deeply with consumers.
• Career Development and Support: The company explicitly invests in employee well-being and career development. With strong support systems, global Employee Resource Groups, and a "pay for performance" philosophy, this role offers a structured path for growth and recognition.
• Emphasis on Potential: The commitment to hiring for potential as well as experience is a significant advantage. It signals a welcoming environment for candidates who may not meet every single criterion but possess the drive and capability to excel.

Key Considerations for Candidates:

• Pace and Adaptability: The "fast-paced, agile environment" necessitates a proactive and adaptable approach. Candidates comfortable with rapid change and the ability to manage multiple priorities simultaneously will find this role particularly rewarding.
• Data-Driven Insights: The requirement to monitor brand performance, competitor activity, and interpret data to inform strategic decisions highlights the importance of strong analytical skills. Candidates should be adept at translating raw data into actionable insights.
• Collaboration is Crucial: Working closely with cross-functional teams and managing day-to-day agency relationships underscores the need for excellent communication and collaboration skills. Building strong relationships will be key to successful campaign execution.
• Brand Stewardship: Championing the Air Wick brand voice and purpose across all touchpoints requires a deep understanding and passion for the brand. Candidates should be eager to embody and promote the brand's values.
• FMCG/Consumer Focus: While experience in FMCG or a similar consumer-focused sector is preferred, a strong passion for consumer behaviour and a willingness to learn will be highly valued.

In summary, this Marketing Executive role within Essential Home's Air Wick team offers a substantial opportunity for career advancement in a vibrant and purpose-driven organization. It's a position for those who are eager to learn, contribute meaningfully, and grow within a supportive and dynamic environment.