Performance Marketing Manager

Review: Performance Marketing Manager - A Career Catalyst in the Energy Transition

This opportunity for a Performance Marketing Manager presents a compelling proposition for ambitious professionals looking to blend their digital marketing expertise with a profound sense of purpose. The role is not just a job; it's an invitation to be at the forefront of a significant industry transformation, contributing to a greener, fairer future.

Advantages for Potential Candidates:

• Purpose-Driven Impact: This is a rare chance to align your career with a mission that transcends the traditional corporate landscape. You'll be actively involved in revolutionising the energy sector, moving away from fossil fuels and championing sustainability. The emphasis on "more purpose, more passion, and more potential" is a genuine draw for those seeking meaningful work.
• Brand Evolution: You'll be joining a historic and well-known brand, British Gas, at a pivotal moment. This role offers the exciting challenge of shaping brand perception, making it more modern, relatable, and progressive. Contributing to this brand transformation can significantly enhance your professional profile.
• Comprehensive Energy Ecosystem: The organisation's integrated approach to energy – making, storing, moving, selling, and mending – provides a holistic understanding of the industry. For a performance marketer, this means a richer context for campaign development and a broader appreciation of the customer journey.
• Growth and Development: The role is positioned to drive significant growth, both for the business and for the individual. With a focus on commercial goals and customer acquisition, you'll have ample opportunity to hone your skills in data analysis, campaign optimisation, and strategic planning. The explicit encouragement to apply even if you don't meet *all* requirements signals a commitment to diverse talent and potential.
• Flexible and Supportive Culture: The "Flexible First" working model, with a hybrid approach and a willingness to accommodate individual needs, is a significant advantage. This demonstrates a commitment to employee well-being and work-life balance, making the role attractive for those seeking adaptability. The mention of comprehensive total rewards, supporting financial, physical, and emotional well-being, further underscores this commitment.
• Creative Freedom and Impact: The description highlights the need for "attention-grabbing, thumb-stopping and platform-first creative." This suggests an environment where innovative ideas are welcomed and where you can directly influence campaign effectiveness and customer engagement.

Key Considerations for Candidates:

• Secondment Role: This is a 12-month secondment. Candidates should be aware of the fixed-term nature of this position and consider how it aligns with their long-term career trajectory. It could be an excellent opportunity for gaining specific experience, but it's important to plan accordingly.
• Pace and Ambition: The role requires someone "hungry to grow our business" and thrive in a "fast-paced environment." Candidates should be prepared for a dynamic and results-oriented setting where agility and a proactive approach are essential.
• Data-Driven Approach: A strong analytical capability is paramount. The success of this role hinges on leveraging data and analytics to drive insights and performance. Proficiency in platforms like Google Ads, Meta Ads, and Google Analytics, along with strong Excel skills, will be critical.
• Brand Transformation Focus: While exciting, being part of a brand in transition means navigating change and potentially challenging established norms. Candidates should be comfortable contributing to a vision that aims to "transform from within."
• Collaborative Spirit: The emphasis on being a "team player" who is "happy to get stuck in" and "collaborate across departments" is key. This role requires strong interpersonal skills and a willingness to work effectively with various stakeholders to achieve overarching marketing goals.

In conclusion, the Performance Marketing Manager position at this forward-thinking energy company offers a compelling blend of professional challenge and personal fulfillment. It's an ideal role for a results-driven marketer eager to make a tangible impact on a critical global issue while growing their career within a supportive and evolving organisation.