Performance Marketing Specialist (Paid Social)Because your new ideas are our way new ways of working. Evolve, your way. This role will work with the Performance Marketing Manager and wider Digital Marketing / Campaign team in the creation, execution and management of our performance Paid Social Media marketing activity. This is a hands-on role suited to someone who wants an exciting growth opportunity in a fast-paced environment. You will have hands on performance marketing experience, a deep passion for all things digital, thrive off results and a passion for retail.What Youll GetThe work you do shapes the impact we have. Were focused on providing you with the culture to reach your potential. Your wellbeing is our top priority.Some of our benefits are:27 days of leave, plus bank holidays and if you want, you can buy 5 more.Flexible Working, opportunity for an early Friday finish, and a subsidised cafeteria.Primark Perks – Discounts with some local partner business to our officesWhat Youll Do:Assist the Performance Marketing Manager and wider Digital Marketing / Campaign team with the effectiveness of online campaigns, with responsibility for planning, executing, and optimising in-house paid social campaigns across Meta, TikTok, Pinterest, and future channelsOwn and evolve the Paid Social roadmap, identifying opportunities to scale channels effectively, driving growth and efficiency in performanceMake data-driven decisions to enhance campaign strategy, targeting, and budget allocationCollaborate closely with the Campaign and Trade teams to align creative assets and campaign timing with key trade priorities and commercial momentsMaintain a structured A/B testing roadmap, analyse performance outcomes, and produce regular performance decks and insight reportsReport on and analyse all activity, offering clear campaign feedback and insights, delivering actionable learnings and leveraging data points to inform subsequent activityWork with and support the management of channel and agency partners to support digital marketing campaigns and activities (Meta, TikTok, Pinterest)Work closely with our agency partner for driving optimisations across our paid media activity focused on driving in-store footfall across key marketsSupport and deliver ad hoc initiatives such as gift card support, Primark Repair workshops, and lead-gen campaigns to drive email sign-ups as and when requiredResearch new developments and trends in digital marketing. Identify new paid acquisition and testing opportunities, communicate your findings to the team and develop ideas based on your findingsWorking with analytics, metrics and dashboards, distributing this information via regular reporting to all key stakeholdersSupport in budget management and the processing of invoices What Youll Bring3-4 years experience in performance marketingA solid understanding across performance marketing channels Proven track record using Meta Business & Ads Manager. TikTok and Pinterest (Desired)Commercially focused and driven with the ability to work to deadlines and in collaboration with a wide range of stakeholdersStrong numerical and quantitative analysis skillsStrong understanding of analytical tools, Google Analytics etc.Ability to work efficiently under pressure on multiple projects in a fast-paced environment Self-motivated, ability to work of own initiative and in a team environmentA flexible, approachable attitude with good problem-solving skillsExcellent verbal communication and copywriting skills and the ability to relay information to key stakeholdersReady? Good - because we cant wait to see what you can offer. Youll be joining a team of diverse, passionate, and talented individuals where youll truly belong, collaborating on projects that will shape the future of our industry. If youre excited about this role but dont meet all the criteria, we encourage you to apply. You may be the right candidate for this role or another one, and our recruitment team Can determine where your skills may fit in at Primark.Apply to be part of our future and well help you develop yours.If you need any reasonable adjustments or have an accessibility requests, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns please reach out to our talent acquisition team to discuss.#LI-SD1BR143907BR