Senior Marketing Manager - Customer Lifecycle Management

```html

Barclays is seeking a Senior Marketing Manager – Customer Lifecycle Management

This is an exciting opportunity for a seasoned marketing professional to shape and drive customer engagement strategies at a leading financial institution. As a Senior Marketing Manager specializing in Customer Lifecycle Management (CLM), you will be instrumental in crafting and executing impactful, data-driven marketing programs designed to foster deeper customer relationships and drive business growth.

What's in it for you? (Advantages for Candidates)

• Strategic Impact: You'll be at the forefront of evolving Barclays' marketing approach, transitioning from campaign-centric to a more sophisticated, omni-channel, journey-based model. This means directly influencing how customers interact with the brand throughout their entire relationship with Barclays.
• Cutting-Edge Technology: This role offers hands-on experience with advanced Mar-Tech and data platforms, including a critical focus on leveraging Barclays' Customer Data Platform (CDP). You'll have the opportunity to harness the power of data for hyper-personalized, real-time engagement at scale.
• Innovation with GenAI: Be part of integrating Generative AI into marketing, unlocking new possibilities for content creation and enhanced personalization, positioning you at the leading edge of marketing innovation.
• Career Growth in a Regulated Industry: Working within a regulated sector like banking provides a unique challenge and deepens expertise in compliance and risk-aware marketing, highly valued transferable skills across many industries.
• Data-Driven Decision Making: A strong emphasis is placed on data literacy and collaboration with data planners. You'll hone your analytical skills and gain experience in developing sophisticated decisioning frameworks to optimize customer journeys.
• Agile Marketing Environment: The opportunity to operate within an agile marketing model means continuous improvement, iterative development, and a dynamic, fast-paced work environment where your contributions lead to measurable results.
• Leadership and Influence: Whether through direct team leadership or as a subject matter expert, you will have opportunities to influence strategy, guide technical direction, and mentor others, contributing to the long-term success of the organization.

Key Considerations for Your Career Path

• Deep CLM Expertise Required: A proven track record in Customer Lifecycle Management is essential. Candidates should be able to demonstrate how they've successfully driven uplifts in customer lifetime value, product holding, spend engagement, and digital adoption.
• Mar-Tech & CDP Proficiency: Significant hands-on experience with Customer Data Platforms (CDPs) and decisioning platforms is a must. Familiarity with journey orchestration and signal-based targeting will be critical for success.
• Omni-Channel Strategy: You'll need to be adept at developing and executing integrated marketing strategies across various channels, including digital, offline, and in-app marketing. The ability to think holistically about the customer journey is paramount.
• Performance Optimization Focus: A core responsibility is the continuous refinement of marketing programs to drive measurable improvements. Candidates should possess a strong capability in performance analysis and optimization techniques.
• Understanding of Regulated Environments: Experience in banking, utilities, or telecommunications is highly valued, as is a good understanding of regulatory frameworks and compliance in marketing and customer communications.
• Strategic Thinking and Business Acumen: Beyond technical marketing skills, Barclays is looking for individuals who can think strategically, understand business objectives, and contribute to transformative change.
• Risk and Controls Awareness: Given the nature of the industry, demonstrating an understanding of risk management and control environments is a key assessment criterion.

This role offers a compelling opportunity for ambitious marketing leaders to make a significant impact within a dynamic and forward-thinking organization. If you are passionate about customer engagement, data-driven strategies, and leveraging innovative technologies, this could be the ideal next step in your career.