Senior Marketing Insight and Measurement Manager

## Review: Senior Marketing Insight and Measurement Manager at Barclays UK This Senior Marketing Insight and Measurement Manager role at Barclays UK presents a compelling opportunity for a data-driven marketing professional looking to make a significant impact within a leading financial institution. If you're passionate about leveraging insights to shape strategic decisions and optimize marketing investments, this position offers a dynamic and rewarding career path. ### Key Advantages for Candidates: * **Strategic Influence:** This role is positioned at the heart of marketing planning and operations. You will have the unique opportunity to directly influence how Barclays UK plans and executes its marketing efforts, ensuring that a multimillion-pound budget is allocated effectively to drive maximum impact. This is a chance to shape strategy, not just execute it. * **Data-Driven Leadership:** At its core, this position is about leveraging data to drive business outcomes. You'll be responsible for developing and implementing the measurement and insight strategy, using sophisticated analytical techniques like Media Mix Modelling (MMM), Multi-Touch Attribution (MTA), or Econometrics. This is an ideal environment for individuals who thrive on uncovering patterns, understanding performance drivers, and translating complex data into actionable recommendations. * **Cross-Functional Collaboration:** Working closely with the Decision Intelligence team and other departments like product development and sales, you'll gain valuable exposure to various facets of the business. This collaborative environment fosters a holistic understanding of business objectives and allows you to see the direct impact of your insights on customer outcomes. * **Customer-Centric Focus:** As Barclays UK moves towards a more customer-centric planning approach, your role in translating customer and market understanding into actionable strategies will be crucial. This focus ensures that marketing efforts are not only effective but also resonate with and benefit the customer, a key differentiator in today's market. * **Career Development in a Prestigious Institution:** Barclays UK is a globally recognized financial services organization. This role offers the chance to build your expertise within a reputable company, working on significant marketing initiatives. The emphasis on risk, controls, change, and transformation, alongside the "Vice President Expectations," indicates a commitment to developing well-rounded leaders and subject matter experts. ### Key Considerations for Candidates: * **Analytical Acumen is Paramount:** Success in this role hinges on exceptional analytical skills. Candidates must be comfortable interpreting complex datasets, identifying trends, and clearly articulating insights to a diverse range of stakeholders, including senior leadership. A strong proficiency in Excel for managing and analyzing large datasets is a prerequisite. * **Technical Specialization:** While a broad understanding of the marketing landscape is essential, demonstrable experience in specific areas such as Media/Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA), or Econometrics Modelling is a critical requirement. Candidates should be prepared to showcase their expertise in these fields. * **Stakeholder Management & Agency Experience:** The ability to manage relationships with external agencies and confidently engage with senior stakeholders to influence decisions is vital. This role requires strong communication and negotiation skills to ensure buy-in and drive action. * **Financial Services Experience (Valued):** While not strictly mandatory, prior experience within the financial services industry will be highly advantageous. Understanding the nuances and regulatory landscape of this sector can accelerate your impact and provide a deeper context for your insights. * **Broader Skill Set Assessment:** Be prepared for an assessment that goes beyond technical marketing skills. Barclays UK emphasizes a holistic approach, evaluating candidates on critical skills such as risk and controls, change and transformation, business acumen, strategic thinking, and digital and technology proficiency. ### Guiding Your Career Path: This Senior Marketing Insight and Measurement Manager position is an excellent stepping stone for individuals looking to deepen their expertise in marketing analytics and strategy. It provides a platform to transition into more senior strategic marketing leadership roles, or to become a highly sought-after specialist in marketing measurement and insight within the financial services sector. By excelling in this role, you will hone your ability to translate data into business value, develop strong stakeholder management skills, and contribute to the strategic direction of a major brand. Embracing the Barclays values of Respect, Integrity, Service, Excellence, and Stewardship, alongside the Barclays Mindset of Empower, Challenge, and Drive, will further enhance your professional growth and impact within the organization.