Senior Brand, Advertising and Activation Manager

Barclays UK is seeking a dynamic and experienced Senior Brand, Advertising and Activation Manager to join their esteemed team. This pivotal role offers a compelling opportunity for a seasoned marketing professional to shape and lead impactful integrated marketing campaigns that drive brand, customer, and commercial success.

With a focus on developing and executing strategies for a multi-million-pound budget, this position demands a strategic thinker with a proven track record in brand advertising, social media, and sponsorship activation. The successful candidate will lead a team of talented brand and advertising experts, fostering collaboration across various internal departments and with leading external agencies to achieve ambitious objectives.

Key Advantages for Potential Candidates:

• Strategic Impact: Play a crucial role in defining and executing marketing strategies that directly influence brand perception, customer engagement, and commercial growth for a major financial institution.
• Leadership and Team Development: Opportunity to lead and mentor a team of brand and advertising specialists, fostering their growth and contributing to their career development, while upholding Barclays' LEAD behaviors (Listen and be authentic, Energise and inspire, Align across the enterprise, Develop others).
• Significant Budget Management: Gain valuable experience managing substantial multi-million-pound marketing budgets, honing financial acumen and resource allocation skills.
• Cross-Functional Collaboration: Work with a diverse range of internal stakeholders and leading external agencies, broadening your network and developing strong relationship management capabilities.
• Innovation and Creativity: Drive innovative advertising and communications that resonate with target audiences, pushing creative boundaries within a large, complex organization.
• Career Growth in a Renowned Institution: Position yourself for continued career advancement within Barclays, a globally recognized and respected brand, by demonstrating a comprehensive understanding of business functions and contributing to strategic decision-making.
• Flexible Location: This role is available in London, Glasgow, or Northampton, offering geographical flexibility for the right candidate.

Key Considerations for Your Career Path:

• Experience in Large, Complex Organizations: Candidates with a background in large, intricate organizational structures will find their existing skills readily transferable and highly valued.
• Demonstrated Marketing Effectiveness: A deep understanding of marketing effectiveness, data analysis, and performance measurement is crucial for success and will be a key area of focus.
• Stakeholder Management Prowess: The ability to build and maintain robust internal and external relationships is paramount, requiring strong communication and influencing skills.
• Sponsorship Activation Expertise: While not mandatory, experience in sponsorship activations is a significant advantage and can further enhance your profile for this role.
• Risk and Controls Acumen: Be prepared to demonstrate a strong understanding of risk management and control frameworks, a critical component of operating within the financial services sector.
• Strategic Thinking and Digital Proficiency: The role requires strategic thinking, business acumen, and an awareness of digital and technology trends in marketing.
• Alignment with Barclays Values: Candidates who embody Barclays' core values of Respect, Integrity, Service, Excellence, and Stewardship, along with the Barclays Mindset (Empower, Challenge, Drive), will thrive in this environment.

This is an exceptional opportunity for a marketing leader to make a significant contribution to Barclays UK. If you are driven, strategic, and possess a passion for building powerful brands, this role offers a rewarding platform for professional growth and impact.