Senior Marketing Manager - Deepening and Retention

This is an exciting opportunity for an experienced marketing professional to join a leading financial institution as a Senior Marketing Manager - Deepening and Retention. This role offers a chance to significantly impact the growth of the Credit Cards, Personal Loans, and broader consumer lending business by developing and executing innovative marketing strategies focused on customer loyalty and increased engagement.

Potential candidates should note that this role provides a compelling platform for career advancement, particularly for those with a passion for data-driven marketing and customer lifecycle management. The emphasis on leading a team and acting as a subject matter expert ensures that individuals can leverage and further develop their leadership and strategic marketing skills.

Key Advantages for Candidates:

• Strategic Leadership: Play a pivotal role in shaping and implementing marketing plans that directly contribute to business growth, with a specific focus on retaining and deepening relationships with existing customers.
• Team Management & Development: The opportunity to lead and mentor a team of talented marketers, fostering a collaborative and high-performing environment. This is a fantastic chance to hone your leadership and people management capabilities.
• Innovation & Agile Working: Be at the forefront of incubating new ideas and employing agile methodologies to deliver marketing initiatives at pace. This role encourages experimentation and a data-led approach to campaign optimization.
• Significant Impact & Budget Ownership: Take accountability for substantial marketing budgets (in the millions), demonstrating commercial acumen and driving measurable ROI aligned with overarching business objectives.
• Flexible Working Environment: The organization actively supports hybrid working arrangements, allowing for a healthy work-life balance by combining office-based collaboration with remote flexibility.
• Commitment to Diversity & Inclusion: Join an organization with a strong, demonstrable commitment to diversity, equity, and inclusion, offering support for various needs, including guaranteed interviews for candidates with disabilities who meet minimum criteria.
• Comprehensive Benefits Package: Enjoy a competitive salary range, generous pension contributions, annual performance bonuses, share schemes, excellent holiday allowance, and a suite of wellbeing and parental leave policies.

Key Considerations for Candidates:

• Experience in Unsecured Lending: While not strictly mandatory, previous experience or a strong understanding of the unsecured lending market (e.g., Credit Cards and Personal Loans) is highly desirable. Candidates with this background will likely find more immediate alignment with the role's core focus.
• Stakeholder Management: The role requires strong relationship-building and influencing skills, particularly with senior stakeholders in a large and complex organization. Candidates who excel in this area will be well-positioned for success.
• Data-Driven Decision Making: A strong analytical mindset and the ability to translate data insights into actionable marketing strategies are crucial for success in this position.
• Leadership & Coaching: The ability to inspire, motivate, and develop a marketing team through effective coaching and performance management is fundamental to the responsibilities of this role.
• Geographic Flexibility: While the role offers flexibility, candidates should be aware of the required office hubs for hybrid working (Chester, Bristol, or Halifax) and be able to commute to one of these locations for at least two days per week or 40% of their time.

This Senior Marketing Manager position is an excellent opportunity for ambitious marketers looking to make a tangible difference within a supportive and forward-thinking organization. If you are driven by customer success, possess strong leadership qualities, and thrive in a dynamic, data-rich environment, this role could be a significant step forward in your career.