Senior Planning Manager

Opportunity Review: Senior Planning Manager, Posterscope (London)

Dentsu, a global leader in integrated growth and transformation, is seeking a talented Senior Planning Manager to join their innovative Posterscope division in London. This role presents a compelling opportunity for seasoned OOH (Out-of-Home) professionals looking to contribute to impactful, location-based advertising solutions for world-leading brands.

Key Advantages for Candidates:

• Strategic Impact: As a Senior Planning Manager, you will be at the forefront of developing and executing highly targeted OOH campaigns. This involves leveraging sophisticated planning and data management platforms like ECOS to deliver efficient and effective solutions for a diverse client portfolio, including well-known brands such as The Co-Operative Group, Screwfix, and Burger King.
• Career Growth and Development: Dentsu is renowned for nurturing talent. This role offers direct experience with cutting-edge OOH formats and technology, including DOOH (Digital Out-of-Home) activation through Liveposter. You will have the opportunity to lead key client relationships, present market insights, and mentor junior team members, all of which are crucial for advancing your career in the media landscape.
• Exposure to Diverse Clients: The role provides exposure to a broad spectrum of advertisers, from direct clients with granular OOH requirements to independent media agencies. This diversity ensures a dynamic and stimulating work environment, allowing you to hone your skills across various campaign types and client needs.
• Collaborative and Supportive Environment: While leading client relationships, you will also be an integral part of the Craft Team, working closely with Craft Directors. The emphasis on sharing best practices, capturing lessons learned, and fostering team efficiency suggests a collaborative culture where your contributions will be valued and utilized for collective growth.
• Flexible Working: Dentsu offers flexible working arrangements, acknowledging the importance of work-life balance. While the team currently operates with a hybrid model (in-office every Wednesday), this flexibility allows for a more adaptable approach to work.
• Comprehensive Benefits and Inclusive Culture: Beyond a competitive salary, Dentsu provides a tailored benefits package. Furthermore, the company's strong commitment to diversity, inclusion, and creating an environment where everyone feels respected and empowered is a significant draw for professionals seeking a fulfilling and equitable workplace.

Key Considerations for Candidates:

• OOH Expertise is Crucial: A strong foundation in OOH planning and buying is essential. Candidates must be proficient with industry tools, particularly Dentsu's proprietary platforms like ECOS, and possess a deep understanding of OOH formats and their strategic application.
• Client Relationship Management: The role demands a proactive and professional approach to client interactions. Building and maintaining strong, long-term relationships with clients and media owners will be a significant aspect of your success.
• Data-Driven Approach: The emphasis on utilizing audience data and platforms like ECOS and Liveposter indicates a need for candidates who are comfortable and adept at working with data to inform campaign strategies and demonstrate growth opportunities.
• Problem-Solving and Adaptability: The ability to proactively identify and resolve campaign issues is highlighted. This suggests that candidates who are resourceful, analytical, and can adapt to evolving campaign needs will thrive in this position.
• Mentorship and Team Support: As a Senior Manager, you will be expected to support Craft Directors in mentoring junior team members. A willingness to share knowledge and contribute to team development is an important aspect of this role.

This Senior Planning Manager position at Dentsu Posterscope offers a significant opportunity to shape impactful OOH campaigns, grow your career within a leading global agency, and contribute to a dynamic and inclusive work environment. If you possess a strong OOH background, a passion for innovation, and a client-centric approach, this role is certainly worth exploring.