eCommerce Executive

Opportunity Spotlight: eCommerce Executive at British American Tobacco UK

Are you a driven eCommerce professional looking to make a significant impact within a rapidly evolving global business? British American Tobacco (BAT) UK is seeking an ambitious eCommerce Executive to join their dynamic Direct-to-Consumer (D2C) team in London, Chiswick. This role offers a compelling opportunity to shape the future of a multi-category business as it pivots towards a smokeless world, embodying BAT's purpose of creating A Better Tomorrow™.

This is more than just a job; it's a launchpad for your career in eCommerce. As an eCommerce Executive, you will be at the forefront of planning and executing impactful seasonal campaigns and promotional strategies across all trading websites. With full ownership of sales performance, you'll gain invaluable, broad experience in a fast-paced, collaborative setting while directly contributing to the company's commercial growth. If you're a proactive self-starter eager to immerse yourself in all facets of eCommerce and deliver tangible results within a supportive team, this is your chance to shine.

Key Responsibilities and What You'll Own:

• Drive Online Sales Performance: Optimize campaigns, promotions, pricing, and onsite merchandising, taking full accountability for key performance indicators (KPIs), reporting, and trading insights.
• Strategic Analysis: Analyze sales drivers (traffic, conversion, average order value) and competitor activity to proactively identify risks and opportunities, implementing actions to maximize performance.
• Content & Merchandising Management: Oversee website content, product data, and merchandising to ensure accuracy, consistency, and alignment with brand initiatives and CRM campaigns.
• Campaign Leadership: Spearhead the planning and execution of diverse campaigns, from new product launches to seasonal promotions, in close collaboration with creative, finance, and marketing teams.
• eCommerce Development: Contribute to the enhancement of the eCommerce platform by building roadmaps, managing bugs, and conducting User Acceptance Testing (UAT) to ensure new features meet strategic requirements.
• Data-Driven Insights: Leverage analytics tools such as Power BI, Google Analytics, Adobe, Shopify, and Content Square to generate actionable insights and champion data-led improvements.
• D2C Subscription Growth: Manage the D2C subscription model, stock planning, and range performance to achieve ambitious business growth and customer retention targets.
• Compliance and Project Management: Ensure all campaigns, promotions, and new developments meet regulatory approval (LEX) while efficiently managing multiple projects and confidently presenting performance updates.

What We're Looking For in Our Ideal Candidate:

• A minimum of 2 years of experience in an eCommerce environment, with a solid understanding of website architecture, platforms, plugins, and payment systems.
• A strong aptitude for analyzing commercial and digital KPIs, translating insights into impactful performance improvements.
• Familiarity with logistics, delivery processes, warehousing, back-office systems, and basic stock management principles.
• Proven experience in marketing and planning, with demonstrable project planning and execution skills.
• The ability to perform effectively under pressure, meeting deadlines and budget requirements with resilience and accountability.
• A proactive, data-driven mindset coupled with robust problem-solving and decision-making capabilities.
• A collaborative, optimistic, and adaptable team player with a genuine "can-do" attitude.
• Beneficial: Experience within the Fast-Moving Consumer Goods (FMCG) sector, Shopify, or Google Analytics would be advantageous.

Why This Opportunity is a Career Advantage:

Joining BAT means becoming part of a company that is truly shaping the future. You'll be immersed in a transformative environment, preparing for ongoing changes and contributing to a smokeless world. BAT is recognized as a Global Top Employer, certified for offering excellent employee conditions. They champion collaboration, inclusion, and partnership, fostering an environment where every individual can thrive, regardless of background. This role offers:

• A market-leading annual performance bonus (subject to eligibility).
• A comprehensive range of benefits including diverse health plans, work-life balance initiatives, transportation support, and flexible holiday plans.
• Exceptional opportunities for internal advancement and career progression. Your aspirations are the driving force behind your journey.
• Access to online learning platforms and personalized growth programs designed to nurture your leadership potential.
• The chance to contribute to a culture of continuous improvement within a company at the forefront of industry transformation.

BAT actively encourages applications from individuals of all backgrounds and views career breaks as opportunities. They are committed to making suitable arrangements to support candidates with disabilities throughout the recruitment process. This is an exceptional chance to bring your unique difference and explore what's possible for your career at BAT.