Advertising and Marketing Manager (London, GB)

iD Mobile is Seeking a Dynamic Advertising and Marketing Manager

iD Mobile, a leading UK mobile virtual network operator and a proud part of the esteemed Currys PLC family, is on the lookout for a talented Advertising and Marketing Manager to join their vibrant team at the London Campus in Waterloo. This permanent, full-time role presents a fantastic opportunity for a marketing professional to make a significant impact in a growing and innovative company.

iD Mobile has experienced remarkable success since its launch in 2015, building a substantial customer base by offering a diverse range of feature-packed plans, from value-driven SIM-only deals to the latest smartphones. As part of Currys PLC, iD Mobile benefits from the stability and resources of a major retail entity while retaining the agility and innovative spirit of a start-up. This unique blend creates an exciting and dynamic work environment where creativity and new ideas are actively encouraged and supported.

What You Can Expect in This Role:

As the Advertising and Marketing Manager, you will be instrumental in shaping and executing iD Mobile's core marketing strategy. Your primary focus will be on driving profitable customer acquisition and maximizing return on investment (ROI), all while elevating the iD brand to increase awareness and consideration among target audiences.

Key responsibilities include:

• Developing and implementing a cross-channel marketing strategy that supports both acquisition and brand growth.
• Taking ownership of "always-on" digital advertising activities, working closely with the media agency to ensure cost-efficiency, strong on-channel performance, and excellent ROI.
• Overseeing advertising asset production and media trafficking, effectively managing multiple agencies to meet strict timelines.
• Nurturing relationships with Creative and Media agencies, providing clear briefs and managing their output to ensure the end-to-end success of both brand and acquisition campaigns.
• Defining, tracking, and reporting on Key Performance Indicators (KPIs), utilizing data and relevant metrics (reach, impressions, click-through rates, etc.) to identify opportunities for continuous improvement and optimization.
• Collaborating with internal stakeholders to thoroughly understand marketing objectives and target audiences, conducting research to inform strategic advertising plans that align with overarching business goals.

Advantages for Your Career Path:

This role offers a wealth of advantages for ambitious marketing professionals looking to advance their careers:

• Strategic Impact: You will have direct influence over the marketing strategy and the success of customer acquisition and brand development initiatives.
• Agency Management: Develop and hone your skills in managing external agencies, a crucial competency for senior marketing roles.
• Cross-Channel Experience: Gain valuable experience in end-to-end campaign management across various channels, from digital to ATL.
• Data-Driven Decision Making: Enhance your analytical skills by regularly defining and reporting on KPIs, using data to drive optimization and strategic adjustments.
• Collaborative Environment: Work within a supportive team that values collaboration and mutual support to achieve impactful results.
• Brand Building: Contribute to the growth and recognition of a dynamic and rapidly expanding mobile brand.
• Career Development: iD Mobile is committed to your growth, offering new opportunities, ongoing training, and skills development to help you build the career you desire.

Key Considerations for Potential Candidates:

To thrive in this role, candidates should possess:

• Approximately 2-3 years of experience in a similar or equivalent marketing role.
• Proven experience in Digital and/or ATL marketing.
• A strong ability to manage agency and third-party partner relationships effectively.
• A knack for identifying creative and innovative marketing opportunities.
• Excellent verbal and written communication skills, coupled with strong influencing and presentation abilities.
• Demonstrated budget management experience.
• Experience in managing people is considered a preference.
• While not essential, experience within the Telecommunications or subscription-based business sector would be a valuable asset.

Why Join iD Mobile?

iD Mobile recognizes that its people are the cornerstone of its success and offers a compelling package of benefits designed to support your well-being and professional growth:

• Generous Leave: 25 days of annual leave, plus bank holiday entitlement.
• Competitive Benefits: A competitive pension scheme, Private Medical Insurance, and Life Assurance.
• Fantastic Discounts: Enjoy amazing colleague discounts on Tech with both Currys and iD Mobile.
• Hybrid Working: Benefit from a flexible hybrid working model, with an expectation to meet in person 2-4 times per month.
• Meaningful Impact: As part of Currys PLC, you'll contribute to sustainability efforts, making iD Mobile a part of the UK's largest recycler and repairer of tech, positively impacting people and the planet.
• Inclusive Culture: iD Mobile is committed to fostering an inclusive and diverse workplace where every voice is heard and valued.

If you are a driven and creative marketing professional seeking an opportunity to make a real difference in a dynamic and supportive environment, this role at iD Mobile could be the perfect next step in your career journey.