Business Development Director, Bupa

Job Description: Business Development Director Location: London – New Victoria Hospital Salary: Competitive, no bonus offered for this role Permanent Fulltime: 37.5 hours We consider all types of flexibility, including locations, hours and working patterns. Shape the Future of Private Healthcare Join Bupa at New Victoria Hospital as our Business Development Director—a strategic leadership role driving commercial growth, innovation, and outstanding patient experiences. As part of the Executive Team, you’ll lead commercial initiatives, build key relationships, and champion transformation in a hospital dedicated to excellence. Key Responsibilities Commercial Strategy & Growth: develop and deliver the hospital commercial strategy, aligned with Bupa wider vision. Identify new business opportunities, partnerships, and income streams. Oversee market analysis and competitor benchmarking. Consultant & Referrer Engagement: build strong relationships with consultants, GPs, referrers, brokers, and insurers. Lead consultant recruitment and engagement, including networking and educational events. Service & Pathway Development: launch and optimise clinical pathways, drive digital innovation (including AI), and champion continuous improvement. Marketing & Communications: lead local marketing strategy, manage agency contracts, and oversee external communications in partnership with Bupa central press team. Leadership & Collaboration: motivate and develop the commercial team, foster a culture of commercial excellence, and represent the commercial voice at executive level. Governance & Compliance: ensure all commercial activities comply with regulatory frameworks and hospital policies. Monitor and manage commercial risks. What We’re Looking For Proven experience in business development and commercial growth, ideally in healthcare or a regulated environment (Essential) Strong leadership and team management skills. Experience in consultant engagement or relationship management. Strategic thinker with commercial acumen. Excellent relationship-building, negotiation, and influencing skills. Analytical, adaptable, and resilient—especially in digital transformation and AI. Outstanding communication skills and a collaborative, positive approach. Commitment to the vision and values of New Victoria Hospital and Bupa. Flexibility & Commitment This role requires flexibility, including regular morning and evening work. The job description is adaptable, reflecting the evolving needs of the hospital and Bupa. Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them. Time Type: Full time Job Area: Locations: Bupa Kingston Be at the heart of helping people live longer healthier, happier lives and making a better world. We employ more than 80,000 people globally who are making this a reality. If you've got the belief, the drive and the talent to help us in our ambition then we’d like to hear from you. Wherever you work, one thing stands out about Bupa people. Our customers are our passion – they’re at the heart of our positively different culture of care. At Bupa you’ll be challenged, you’ll be encouraged to innovate, and collaborate with colleagues who are committed to delivering exceptional experiences. We trust, respect and consider everyone, knowing your difference will make the difference.