Digital Media Manager, Essential Home

The Essential Home team is embarking on an exciting journey to transform houses into truly cherished homes. With a robust portfolio of leading brands in Air Care, Surface, Laundry, and Pest Control, this newly formed business unit is driven by a commitment to diversity, inclusion, and a founder's mentality. If you thrive in an entrepreneurial, agile, and action-oriented environment, this opportunity within a dynamic and purposeful organization presents a unique learning and career path.

The Opportunity: Digital Media Manager

At the core of Essential Home's growth strategy lies marketing, and this role is a pivotal part of that engine. As a Digital Media Manager, you will be instrumental in shaping and enhancing customer relationships within the e-commerce space for the region. This is a prime opportunity to leverage your expertise at the intersection of innovation, data, and creativity to make a significant impact on customer loyalty and market growth. You'll be responsible for overseeing the end-to-end consumer experience, ensuring personalized and seamless e-commerce journeys.

Key Responsibilities and Advantages for Candidates:

• End-to-End Consumer Experience: You will have the autonomy to shape how consumers interact with the brand across all media channels, ensuring the right message reaches the right audience at the right time. This offers a broad scope for strategic influence.
• Audience-First Performance Activation: This role emphasizes a data-driven, audience-centric approach to media activation and optimization. If you are passionate about leveraging insights to drive measurable results, this is a significant advantage.
• Full-Funnel Media Strategy: You'll lead media activation from strategic planning to performance marketing, managing full-funnel strategies and fluid budget allocations. This provides an excellent platform for developing comprehensive marketing expertise.
• E-commerce Growth Strategies: The opportunity to develop and implement brand consumer segmentation and digital commerce growth strategies is a direct path to impacting business outcomes and advancing your career in e-commerce.
• Paid Media Leadership: Leading all aspects of paid media, both offline and online, allows for a holistic understanding and control over brand visibility and customer acquisition.
• Data-Driven Customer Relationships: A strong emphasis on data-driven customer relationship building and best practices in performance marketing ensures you'll be working with cutting-edge techniques and developing highly sought-after skills.
• Brand Ecosystem Management: Overseeing the brand ecosystem, channels, creative, and platforms for growth offers a comprehensive view of brand building and allows for strategic oversight across multiple touchpoints.
• Team Leadership and Development: You will have the opportunity to coach and motivate a team, fostering a cohesive consumer engagement environment. This is a key advantage for those looking to develop their leadership capabilities.

Candidate Profile: What Will Set You Apart

The ideal candidate will possess:

• A proven track record in digital media management with a strong focus on e-commerce strategy and execution.
• Expertise in utilizing CRM systems for customer segmentation and personalized marketing initiatives.
• Exceptional analytical capabilities, with the ability to translate data insights into actionable strategies.
• A highly collaborative spirit, adept at working with diverse teams to achieve shared objectives.
• Adaptability and an understanding of unique regional market demands and cultural distinctions.
• Inspirational leadership skills, with a passion for fostering innovation and pursuing excellence in customer experience.

Essential Skills for Success:

• Consumer Insights
• Analytical Skills
• Presentation Skills
• Drive Innovation
• Creativity
• Marketing Optimization
• Digital Marketing
• Commercial Acumen
• FMCG/Consumer Health Experience
• Negotiation

What Essential Home Offers:

Essential Home is committed to fostering an inclusive environment where employees are supported at every step of their career journey. You can expect:

• A supportive and inclusive work culture, with active Employee Resource Groups.
• Investment in your wellbeing through comprehensive parental benefits, an Employee Assistance Program for mental health support, and global life insurance.
• Competitive benefits aligned with local market standards.
• Opportunities for growth through global share plans.
• Potential for short-term incentives and rewards for delivering outstanding results, aligned with a pay-for-performance philosophy.

A Note on Potential: Essential Home values potential as much as experience. If you are excited by this opportunity but don't meet every single requirement, you are strongly encouraged to apply. The company is committed to building a diverse team and believes in giving opportunities to individuals who demonstrate the right attitude and potential.