Head of Marketing - Lloyds Living

Here's a professional review of the Head of Marketing job description, designed to inform and engage potential candidates: ---

Opportunity Review: Head of Marketing - Lloyds Living

Lloyds Living is embarking on an ambitious mission to redefine property management in the UK and establish itself as a leading, trusted landlord. This Head of Marketing role presents a significant opportunity for a strategic and creative marketing leader to play a pivotal part in shaping the future of a rapidly scaling organisation. If you're passionate about building brands, driving engagement, and making a tangible impact within the property sector, this role warrants your close consideration.

Key Advantages for Candidates:

• Strategic Impact and Growth: This is not just a management role; it's a chance to develop and execute the overarching B2C marketing strategy for a company focused on growth and innovation. You'll be instrumental in building brand awareness, driving customer acquisition, and contributing directly to the company's success.
• Leadership and Team Building: The role offers the opportunity to build and mentor a high-performing marketing team. This is ideal for candidates who thrive on developing talent and fostering a collaborative, results-oriented environment.
• Dynamic and Evolving Sector: Joining Lloyds Living means being at the forefront of a dynamic and evolving property management landscape. You'll be contributing to the creation of vibrant communities and exceptional living experiences, offering a fulfilling aspect to your work.
• Comprehensive Benefits Package: Lloyds Living offers a compelling benefits package, including:
  • A generous pension contribution of up to 15%.
  • Annual performance-related bonuses.
  • Share schemes, including free shares, offering tangible rewards for your contribution.
  • A flexible benefits platform allowing you to tailor benefits to your lifestyle.
  • A generous holiday allowance of 30 days, plus bank holidays.
  • A strong focus on employee wellbeing through various initiatives and robust parental leave policies.
• Commitment to Diversity and Inclusion: Lloyds Banking Group has a strong and demonstrated commitment to creating a consciously inclusive workplace. This includes a proactive approach to diversity in senior roles, specialized health packages, and a dedicated Working with Cancer Initiative. They actively support Workplace Adjustments for colleagues with disabilities, ensuring an environment where everyone can thrive.
• Flexible Working: The role embraces flexible working, with a hybrid model requiring at least four days per week (or 80% of your time) in one of their Manchester office sites. This offers a balance between in-office collaboration and the flexibility of remote work.

Key Considerations for Candidates:

• Experience Requirements: The role explicitly requires over 5 years of proven experience in senior marketing leadership roles, specifically within the property sector. Demonstrating a track record of building marketing teams in this domain will be crucial.
• Strategic and Creative Acumen: Success in this role hinges on strong strategic thinking, creative campaign development, and the ability to translate business objectives into impactful marketing initiatives across both digital and traditional channels.
• Digital Marketing Expertise: A deep understanding and expertise in digital marketing and analytics are essential. This will be key to tracking campaign effectiveness, understanding customer demographics, and optimising marketing spend.
• Stakeholder Management: The ability to effectively collaborate with senior leadership and cross-functional teams, and to present marketing performance and insights clearly, is a vital component of this position.
• Location and Hybrid Working: While flexibility is offered, the hybrid model requires a significant commitment to being present in the Manchester office. Candidates should assess their ability and willingness to meet this requirement.

Career Path Guidance:

This Head of Marketing position is an excellent opportunity for an established marketing leader seeking to elevate their career within a growing and purpose-driven organisation. It offers the chance to move beyond tactical execution and into a role with significant strategic influence. For those looking to make a substantial impact on brand development, team leadership, and the trajectory of a company in the exciting property sector, this role provides a compelling platform for advancement. The emphasis on innovation, customer focus, and growth aligns with a forward-thinking career path, offering continuous learning and development within a supportive and inclusive environment.