Opportunity Review: Senior Campaign Manager, Global Talent Attraction at Citi

Citi's Global Talent Attraction team is seeking a dynamic and experienced Senior Campaign Manager to spearhead their recruitment marketing initiatives. This role presents a significant opportunity for professionals looking to make a substantial impact on attracting top-tier global talent and shaping the employer brand of a leading financial institution.

What's In It For You: Advantages for Candidates

This position offers a compelling blend of strategic responsibility and hands-on campaign execution. For candidates looking to advance their careers in recruitment marketing, this role provides several key advantages:

• Global Impact: You will be instrumental in developing and leading recruitment marketing campaigns on a global scale, targeting diverse talent segments. This offers broad exposure and the chance to hone your skills in international recruitment strategies.
• Strategic Influence: The role involves close collaboration with talent acquisition teams and business stakeholders, allowing you to directly influence hiring priorities and align marketing efforts with critical business needs.
• Data-Driven Approach: A strong emphasis is placed on data-driven campaigns, offering an opportunity to leverage insights to optimize performance and demonstrate measurable success. This is crucial for career growth in a results-oriented field.
• Employer Branding Leadership: You will play a pivotal role in enhancing Citi's employer brand, a critical component of attracting and retaining high-caliber professionals.
• Creative Engagement: The opportunity to create engaging content and ad copy, working with design teams, allows for creative expression and the development of compelling narratives that resonate with candidate personas.
• Comprehensive Benefits Package: Citi offers a competitive remuneration package including a strong base salary, annual reviews, a discretionary bonus, and a robust benefits suite. This includes generous annual leave, private medical care, life insurance, an employee assistance program, pension contributions, paid parental leave, and employee discounts.
• Work-Life Balance: A hybrid working model, allowing up to two days of remote work per week, promotes a healthy work-life balance.
• Learning and Development: Access to a wide array of learning and development resources ensures continuous professional growth and skill enhancement.
• Inclusive Culture: Citi is committed to fostering an inclusive workplace where everyone feels empowered to be their authentic selves, creating an environment that energizes, motivates, and supports employee success.

Key Considerations for Aspiring Candidates

To excel in this role and ensure it aligns with your career aspirations, consider the following:

• Digital Marketing & Recruitment Marketing Expertise: A strong foundation in digital marketing, recruitment marketing, and employer branding is essential. Candidates should be adept at leveraging various platforms and strategies to attract talent.
• Platform Proficiency: Experience with tools such as LinkedIn Campaign Manager, programmatic advertising, and Search Engine Optimization (SEO) is highly valued. Familiarity with these platforms will be critical for campaign success.
• Project Management Prowess: The ability to manage multiple campaigns simultaneously, prioritize tasks, and meet deadlines is paramount. Strong organizational and time management skills are key.
• Communication Skills: Exceptional written and verbal communication skills are necessary for creating compelling content, stakeholder management, and reporting on campaign outcomes.
• Data-Driven Mindset: While a proven track record of leading large-scale, data-driven campaigns with measurable success is a plus, a strong analytical mindset and the ability to interpret data to drive campaign optimization are crucial.
• Corporate Environment Experience: Prior experience in recruitment marketing within a corporate setting is beneficial, as it provides insights into internal stakeholder dynamics and corporate branding considerations.
• Alignment with Citi's Values: Candidates should be motivated by Citi's commitment to diversity, inclusion, and ethical business practices.

This Senior Campaign Manager role at Citi is an excellent opportunity for a motivated and skilled professional to drive impactful recruitment marketing strategies within a globally recognized organization. By understanding these advantages and considerations, candidates can better assess if this role is the right fit for their career trajectory.