Unilever International – Home Care Marketing Manager

Role Title: Unilever International – Home Care Marketing Manager WL: WL2C Function: Marketing Scope: Global Reports to UI Home Care BG Lead Location: 100VE You will often meet people who describe their job to be B2C or B2B, you seldom find people who say that their job is to take care of a strong B2C business globally, and at the same time, to build a B2B business for the company. If you want to be one of them who is doing both the roles at the same time – READ ON! ABOUT UNILEVER INTERNATIONAL Unilever International is Unilever White Space Arm. As the 9th global cluster, we work across US, Europe, Africa, AMET, South Asia, SEAA and North Asia to fill white spaces for Unilever. On one hand we are completely responsible for building all of Unilever brands in white space geographies like Korea, Pacific Islands and Mongolia, and on the other we are now leading the launches of big brands like Lifebuoy, Sunlight, Fair & Lovely and Tresemme (among others) into big markets like the US, China, Western Europe and SEAA. As Unilever growth engine, we are thirdly responsible for creating a global white space business in alternate channels like Duty Free (66bn$ globally), E Commerce Seeding in China and India, marketing to Institutional partners like the United Nations and seeding Unilever brands to overseas diaspora who miss their home brands. Singapore is UI global hub which leads strategy, marketing thinking, seeding plans, and alignment with the global categories and supply chain. Speed is the mantra for Unilever International success and this role will epitomise that. Hence as a game changer business, here are some of the rules we live by: We will be the fastest route to market globally We go where no (man, woman or distributor) has never gone before Impossible is an opinion, not a fact Speed is our Currency When brands are built right, they can last a lifetime JOB PURPOSE Work closely with HHC Global team to develop a deep understanding of category trends and consumer needs, to design a strong innovation pipeline and create successful mixes. Lead the cross functional UI teams to land innovations in market fast with impact Once mixes is created, support markets to seed and incubate the brands across markets. This role requires complete understanding of the existing 6Ps of the markets which will help us choosing the best mix to fill the white spaces Big focus required on rolling out the successful mixes across markets where relevant Develop and activate the Global 6Ps and campaigns for Home care brands which can travel globally. Expectation is to create winning communication with universal insight giving the brand a unique edge to break the clutter on digital. Develop full asset toolkit for the markets to deploy Work very closely with SC/ R&D to define the right formulation (against bull eye competitor) and lock a sourcing strategy with optimized costs. Overall, he/she needs to be responsible for the P&L of the business. Business owner mindset and not merely marketing Leverage digital and shopper marketing to build brands rapidly and develop understanding of how to build brands successfully on Ecommerce. Work closely with Ecommerce team and regional BU teams to work out cohesive plan/assets and land in market. Key element of the role is identifying white spaces, from point of view of new geographies and channels where brands are not present. Post which, to work with the respective BU cross functional teams to seed into the market. The successful candidate will have a high bias for action, deep passion for building brands, openness to new ideas and approaches, willingness to work with the team to make an impact on the market and a sense of responsibility, measuring performance by results. The role will report into the HC BG Marketing Lead for Unilever International based in Netherlands . The role will interface with Unilever Global Vice President , Global Category Director and cross functional team members UI supply chain and finance teams across UI globally. KEY INTERFACES Marketing Managers, BDMs Regional and global team across brands and categories, UI SC, Finance and customers. DIRECT REPORTS Brand Manager ESSENTIAL EXPERIENCE REQUIRED Marketing experience in BD with a strong consumer focus on Mix and comms development Strong track record of consistent in market delivery Deep desire to do something exceptional in life Strong track record of consistent in market delivery Deep desire to do something exceptional in life KEY SKILLS REQUIRED Willingness to break records Focus on continuous learning Ability to challenge the status quo and ask the question why not Decisiveness and initiative to lead the agenda and set the stage for great results Be a strategic, highly adaptable and entrepreneurial person Embrace a high growth mindset, with strong love for consumers, shoppers and customers Have strong financial acumen & analytical skills Have strong communication, negotiation and influencing skills with senior stakeholders Have experience working and leading in cross-functional teams KEY BEHAVIOURS Bias for Action Hunger to make a difference Inspiring & nurturing our tribe with compassion Consumer and customer centricity Work and win as one team together Fetish for execution WHAT WE OFFER Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all. Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion (unilever.com). We are one of the world largest consumer goods companies with amazing brands, dynamic people and a sustainable vision. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life. If you are ambitious, keen to learn and want lo lead, you have come to the right place. Explore our website and apply to be part of a company with more than 400 brands used by over two billion people everyday.