CRM and Conversion Officer

Embark on a rewarding career journey with the University of West London (UWL), a distinguished institution recognized for its excellence and commitment to student success. UWL boasts impressive rankings, including 41st in the UK by The Guardian University Guide 2026 and being the top London modern university in The Times/The Sunday Times Good University Guide 2026. Furthermore, UWL achieved the #1 position for overall student satisfaction among London universities in the National Student Survey 2025. Our vibrant community thrives on diversity, fostering an environment where collaboration fuels achievement, and our values of inclusivity, progression, and success are actively championed.

About the Department:

This exciting opportunity is within the University's Recruitment and Customer Relationships Team. This team plays a pivotal role in the University's UK student recruitment and outreach efforts, guiding prospective students from their initial inquiry right through to their enrolment. As part of the broader Marketing, Recruitment and Communications Department, you will collaborate with specialists across Communications, Campaigns, Digital, and Admissions.

The Role: CRM and Conversion Officer

As a CRM and Conversion Officer, you will be an integral part of a focused and dynamic team dedicated to managing prospective student communications. Your primary objective will be to ensure the University meets its student recruitment targets by fostering engagement and driving conversion from initial inquiry to final enrolment. This involves the strategic development, implementation, and rigorous evaluation of communications and activities designed to inspire and guide prospective students and applicants.

Key Advantages for Candidates:

• Impactful Contribution: Play a direct role in shaping the future student body of a highly-ranked university, contributing to its ongoing success and growth.
• Professional Development: Work within a supportive team that values progression and provides opportunities to hone your CRM and communication skills.
• Dynamic Environment: Be part of a fast-paced department where innovation and strategic thinking are encouraged to achieve ambitious recruitment goals.
• Data-Driven Strategy: Utilize complex data sets to inform and optimize communication strategies, enhancing your analytical and problem-solving capabilities.
• Collaborative Culture: Thrive in a diverse and inclusive environment where teamwork and shared success are paramount.

Key Considerations for Your Career Path:

• CRM and Email Marketing Expertise: This role demands significant experience in CRM systems and email marketing, including the ability to segment audiences effectively. If you are passionate about leveraging these tools to drive engagement and conversion, this is a fantastic opportunity to deepen your expertise.
• Data Manipulation Skills: The ability to work with and interpret complex data sets is crucial. Candidates who enjoy analytical challenges and translating data into actionable insights will find this role particularly rewarding.
• Exceptional Communication: Strong written and verbal communication skills are essential, particularly the ability to craft compelling and engaging copy. This is an excellent avenue for professionals looking to excel in persuasive communication within a higher education context.
• Proactive and Methodical Approach: The ideal candidate is a proactive team player with a flexible mindset, coupled with a systematic and detail-oriented approach. This role is perfect for individuals who thrive on organization, precision, and a forward-thinking attitude.
• Project Management: Managing multiple projects under tight deadlines is a core requirement. This is an opportunity to build and refine your project management skills in a high-stakes environment.
• Attention to Detail: A high level of IT literacy and exceptional attention to detail are non-negotiable, ensuring the accuracy and effectiveness of all communication efforts.

This position offers a competitive salary ranging from £38,311 to £43,767 per annum and presents a significant opportunity for a motivated professional to make a substantial impact within a leading university. We encourage applications from individuals who are eager to contribute to our mission of providing outstanding education and fostering student success.