Marketing Manager - Customer Marketing EMEA

## Unlock Your Potential: A Strategic Customer Marketing Leadership Opportunity with RS Group For ambitious Customer Marketing professionals seeking to make a tangible impact on a global scale, RS Group presents an exceptional opportunity to lead and innovate. This **Senior Customer Marketing Manager** role, operating at a strategic EMEA regional level, offers a unique platform to drive growth and shape customer engagement across diverse markets. This position is ideal for individuals who thrive in dynamic environments, possess a strategic mindset, and are passionate about leveraging data to create impactful campaigns. If you're looking to lead a growing team, influence high-level strategy, and contribute to an organization with a rich history of problem-solving and innovation, read on. ### Key Advantages for Aspiring Leaders:

This role offers a wealth of opportunities for career advancement and professional development:

• Strategic Influence: You will be at the forefront of developing and executing EMEA-led vertical campaigns, directly aligning with RS Group's overarching strategic priorities. This means your work will have a significant and measurable impact across multiple markets, shaping the company's future growth trajectory.
• Team Leadership and Mentorship: As a senior member of the team, you will lead a small but growing team of two direct reports. This is an excellent opportunity to hone your leadership skills, providing coaching, mentorship, and strategic guidance to foster a high-performing, collaborative, and customer-centric culture. You'll play a crucial role in developing their capabilities and driving continuous improvement.
• Cross-Functional Collaboration: The role necessitates close partnerships with subject matter experts across various functions, including ESG, brand, and supplier marketing. This exposure will broaden your understanding of the business, strengthen your ability to uncover key insights, and develop compelling strategic narratives with strong commercial impact.
• End-to-End Campaign Ownership: You will have the autonomy to lead large-scale, regionally led marketing programs from inception to completion. This includes data analysis, strategic brief development, full execution oversight, and ensuring effective local market activation, offering a comprehensive learning experience.
• Global Reach and Local Nuance: This position acts as a vital bridge between regional strategy and local market realities. You will be instrumental in embedding market nuances, priorities, and customer needs into campaign planning and execution, ensuring relevance and effectiveness across diverse geographies.
• Creative Direction and Innovation: You'll lead the messaging and creative development process, facilitating ideation sessions that bring together diverse expertise to co-create impactful campaigns. This is a chance to hone your creative direction skills and drive innovative approaches to customer engagement.
• Data-Driven Impact: A strong emphasis is placed on data and insight-driven decision-making. You will be responsible for presenting campaign performance, illustrating how optimizations enhance impact, and demonstrating the strategic value of EMEA-led initiatives in driving sustainable growth.
• Employee Development and Wellbeing: RS Group is committed to investing in your development and wellbeing. They foster a diverse and inclusive culture, and their commitment to Environment, Social, and Governance (ESG) action plans is central to their operations.

To excel in this role and maximize your career growth, consider the following:

• Strategic Acumen: The ability to think strategically, analyze complex data, and translate business objectives into actionable marketing plans is paramount. Focus on developing your skills in identifying market trends and customer pain points.
• Cross-Market Campaign Experience: Proven experience in running multi-market campaigns, with a specific focus on industries or customer personas, will be critical. Understand how to adapt strategies for different regional contexts while maintaining a cohesive overarching vision.
• B2B and Industrial Expertise: While not essential, prior experience in B2B industrial sectors will provide a significant advantage. Familiarize yourself with the challenges and opportunities within these industries.
• Communication and Stakeholder Management: The role demands strong communication and presentation skills to effectively engage senior stakeholders and articulate campaign strategies and outcomes. Practice developing compelling narratives that highlight commercial impact.
• Language Proficiency: Proficiency in French, German, or Italian is highly valued. If you possess or are looking to develop these skills, this role offers an excellent opportunity to utilize them in a professional capacity.
• Adaptability and Curiosity: The description emphasizes a desire for individuals who are curious, adaptable, and driven by improvement. Embrace a mindset of continuous learning and be prepared to explore new approaches and technologies in marketing.
• Team Development Focus: As you step into a leadership role, invest in developing your coaching and performance management skills. Understanding how to empower and develop your team will be key to your success and the success of the initiatives you lead.

This is more than just a job; it's an opportunity to be part of an organization that has been solving engineering problems for over 80 years. RS Group is dedicated to "making amazing happen for a better world," and with this role, you have the chance to contribute to that mission, grow your career, and unleash your brilliance.