Director, Solution Marketing

## Opportunity Review: Director, Solution Marketing at Elsevier This review provides a comprehensive overview of the Director, Solution Marketing role at Elsevier, designed to help potential candidates understand the scope of the opportunity and guide their career considerations.

Elsevier is seeking an experienced and science-minded B2B marketing leader to join their dynamic Solution Marketing team. This senior role offers a significant opportunity to drive growth and engagement for innovative products and services within the academic and research sectors. If you possess a passion for science and a strong track record in developing and executing impactful go-to-market strategies, this position warrants your close attention.

Key Advantages for Candidates:

• Strategic Impact: This role places you at the forefront of defining and executing marketing strategies for Elsevier's solutions portfolio. You will have the chance to shape how groundbreaking scientific and research tools reach their target audiences, directly influencing customer engagement and business growth.
• Cross-Functional Collaboration: You will work closely with executive leadership, product management, sales, and portfolio marketing teams. This collaborative environment fosters a holistic understanding of the business and allows for the development of cohesive, data-driven strategies.
• Industry Expertise & Influence: The position demands a deep understanding of industry trends, emerging technologies, and competitive landscapes within the academic and research markets. You will be the go-to expert, influencing product roadmaps with valuable market insights and customer feedback.
• Career Development & Growth: Elsevier emphasizes employee well-being and long-term career success. The company offers a supportive environment with numerous well-being initiatives, professional development resources, and opportunities for advancement. The average length of service (9 years) speaks to a stable and engaging work environment.
• Global Reach & Diverse Markets: Working with a global organization like Elsevier provides exposure to diverse markets and customer segments, including researchers, librarians, and institutions worldwide. This offers a broad canvas for applying your marketing expertise.
• Commitment to Inclusion: Elsevier demonstrates a strong commitment to fostering an inclusive environment, valuing diverse perspectives and backgrounds. This creates an equitable and supportive workplace where all employees can thrive.
• Flexible Working: The opportunity to work in a hybrid model (office and home) and with flexible hours supports a healthy work-life balance, a key factor for long-term career satisfaction.

Key Considerations for Candidates:

• Scientific Domain Knowledge: While B2B marketing experience is essential, a preference for Life Sciences or Chemistry knowledge is highlighted. Candidates with a background or strong interest in these scientific fields will likely find this role more immediately engaging and impactful.
• Senior Leadership & Influence: This is a senior leadership position requiring 10+ years of relevant experience. Candidates must demonstrate exceptional leadership skills, the ability to influence stakeholders across various functions without direct authority, and a proven track record of developing and executing successful marketing strategies in complex, global environments.
• Complex & Matrixed Environment: Success in this role will depend on navigating a highly matrixed organization. The ability to build strong relationships, communicate effectively, and drive consensus among diverse teams is paramount.
• Data-Driven Decision-Making: While creativity and strategic thinking are vital, the role emphasizes data-driven decision-making. Proficiency with market segmentation, pricing/packaging, launch planning, and pipeline analytics is crucial for success.
• Location Flexibility: The role is open to candidates based in London, Amsterdam, or the US (east coast). Candidates should consider their preferred work location and any potential relocation needs.
• Translating Complex Concepts: A key requirement is the ability to translate intricate technical and scientific concepts into clear, compelling value propositions and narratives for academic stakeholders. Strong positioning and storytelling skills are essential.

In conclusion, the Director, Solution Marketing role at Elsevier presents a compelling opportunity for seasoned B2B marketers with a scientific inclination. It offers a chance to make a significant impact within a leading global organization, fostering innovation and advancing science. Candidates who are strategic thinkers, adept collaborators, and possess a passion for the scientific community will find this role both challenging and rewarding, offering significant avenues for career growth and personal development.